Trade Show Season

Yes, as we begin another very busy trade show season, ask your self the following questions.



1. What is your goal for trade shows?

Do you feel that you go and exhibit because you feel that you have to, or that it is productive?

Is your goal to meet new prospects and decision makers, or more of a presence to your existing ones?



2. How do you plan on executing this goal?

How will you market your show to customers who would be a good fit for you but don't know about you or have no relationship with you, so they think they have no reason to stop by and talk?

Will you do a pre-show mailer inviting them?

Will your booth be exciting and fun to draw attention?



3. What is your post show follow up?

You paid all this money people showed up now what?



Let us put together an action plan from planning to sale to help you accomplish this and get new customers to stop by and talk with you. It is easy to chat with the existing clients who like you and know you and buy from you, but is that progressive and productive?



We have answers, because we know you have questions.





Derek