Considering discounting product to gain product trial, and increase sales? Looking to create more loyal customers? Well we can help.

The above chart highlights how much discounting your product will hurt your sales in the long run. Find your products margin and the amount you wish to discount in the SHORT RUN, and you will see how much of an increase in product you need to offset the discount.

There are options to help accomplish this goal.

Promotions, to increase brand awareness with your customers.
Loyalty program, whether they are points based programs, or some other version, these programs can create loyalty.
Contests, or sweepstakes, purchase "x" product and if "Y" condition occurs your product is free. Purchase our new snowblower and if we get 12" of snow on ground hogs day the purchase is free.

All of these programs can be run less expensively than discount and have better results.




The above is a guideline that we suggest our clients look at and consider for use in promotions. It is not a hard fast rule but just something we use a general rule of thumb. We hope this helps.

So the next time you are looking for some fresh ideas give us a call and we will help.