Lowest cost per impression for your advertising dollar is here...

Two PPAI Studies Reveal Strength, Effectiveness Of Time-Tested Promotional Products. Birthdays, holidays, special days, any days.  From the momentous to the mundane, the dates we can’t forget are recorded on our calendars. But, in a world dominated by digital everything, does the printed version of our record keeping still have a place?

According to PPAI studies Calendar Usage In The Workplace and Calendar Usage In U.S. Households, the answer is absolutely.  A 1981 study conducted by the Calendar Advertising Council showed that printed calendars were a mainstay in the home and office. Fast forward three decades and not much has changed.

·        1981 98% of homes had a printed calendar and nearly every business had one.

·        2011 79% of homes and 78% of businesses still have a printed calendar—that’s only a 19% drop in 30 years and major advancements in technology.

·        1981 70% of calendars at home and 80% at a business were advertising calendars

·        2011 61.4% of calendars at home and 76% at a business are still promotional vehicles

 50% of the population never use the calendar function on their cell Phone*

*Calendar Usage in the workplace

So what does this mean? It means inexpensive advertising:

Let us say a calendar costs your company a whopping $5.00 (okay big spender). The average employee works 220 days per year. So if they look at your calendar once that is .02 per impression.  Pretty darn good, and we all know how many times people look at their calendars.

You can go with the personalized calendar with recipients name on it, like this one or you can go with a standard calendar.

Regardless your cost per impression is so inexpensive as you are with them year round. They won't throw you out and they cannot ignore you.

Fun, promotions using insurance to offer great prize!

$500,000 Big Winner Under the Big Top

Kiosk Promotion Pays Out, Insurance Company Writes the Check

Reno, Nev. – Just eight days into their $500,000 Prize Vault Swipe Play & Win Game the Circus Circus Reno was already making headlines.

On Tuesday, July 8, 2014, "One Club" member Andy Towne became the property's first player to "crack" the winning code on the casino's Prize Vault, instantly winning $500,000, paid for by Odds On.

To participate in the promotion, "One Club" members just swipe their card at the Prize Vault kiosk, enter their best guess as to the "winning combination" and receive a two-part ticket featuring an instant win prize coupon and a collection game piece featuring unique symbols that players can collect for a chance to win additional cash and prizes.

Players automatically receive one free swipe every day, and can earn up to five additional plays per day for an hour of tracked pit play, getting a same suit blackjack, placing a minimum $100 bet in the Race and Sports Book, earning 100 same day points on their "One Club" card, hitting a taxable jackpot, enjoying dinner at The Steakhouse at Circus, Dos Geckos Cantina or Kokopelli's Sushi, for staying in the hotel or for making a gift shop purchase of $40 or more.

The $500,000 Prize Vault promotion will run through the end of the year.


So what you may ask?  Well for pennies on the dollar this company got more positive PR than they could ever get, and they only paid the insurance premium, win lose or draw.

The Power of Referrals

Below are 7 surprising stats about customer customer referral programs. If you already have a customer referral program and it’s not performing like you want, you could also title this 7 reminders that you’re on the right track and don’t give up.

There is plenty of anecdotal evidence that people use to show that customer referral programs work. These stories are used to show the power of customer referral programs because humans are able to share stories easily. In fact, we actually have some great pieces on our blog from ShoeBoxed, GoSquared, FreeAgent, and TeamPages that tell the stories about how their customer referral programs have worked.

However, if you’re like me, at some point you want some concrete evidence based in statistics and science to back up these great success stories. So, I went ahead and put together a collection of real data from research groups to put some numbers behind customer referral program success.

Now, these findings won’t give you all the answers to how exactly to build the best referral program, however, they will give you some idea of how effective a referral program could be for you when done right.

Ok, here it is…

65% of new business comes from referrals - New York Times

92% of respondents trusted referrals from people they knew - Nielsen

People are 4 times more likely to buy when referred by a friend - Nielsen

Non-cash incentives are 24% more effective at boosting performance than cash incentives - University of Chicago 

Offering a reward increases referral likelihood, but the size of the reward does not matter - American Marketing Association

The LifeTime Value of a new referral customer is 16% higher - Wharton School of Business

83% of consumers are willing to refer after a positive experience—yet only 29% actually do - Texas Tech

Give us a shout and we will put together some ideas to help you gain those golden referrals.

Read more: http://www.referralsaasquatch.com/7-surprising-stats-about-customer-referral-programs/#ixzz3Cs59URXE