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Wednesday, November 24, 2010

Happy Thanksgiving

Today's message on Thanksgiving Eve, is that I hope everyone has a great Thanksgiving. This is one of our country's true holidays, where everyone can celebrate, regardless of religon, race etc.

We all have something to be thankful for, our health, our families, we have enough food to eat, we have a job etc.

So whether you are traveling, hosting your own Thanksgiving Dinner and cooking, going out to eat, like to watch football or not, it does not matter. It matters that we have fun with our loved ones.

So as we all sit down and enjoy a great weekend with our loved ones, let us give thanks for the blessings we have.

Be safe in your travels, and enjoy.

Derek

Wednesday, November 10, 2010

Offer Great Prizes with low risk

Let's face it people love big prizes, whether it is cash, trips or cars. How many of us play the lottery, contests or sweepstakes, for that "chance" to win. We all know the odds are stacked against us but we do it anyway.

Well, your company can accomplish the same goal of attracting customers to your store, website or facebook page by using large incentives or prizes to help you grow your business. How you may ask can McDonalds offer 1 million dollars if somebody wins their Monopoly game? Well of course they can pay it, but they won't. AN INSURANCE COMPANY WILL! It is called prize insurance. Most of us have been involved in a charity golf outing and if you got a hole in one there was a car awarded. Well some insurance company secured that prize with insurance and the company running the program paid a premium, based upon the odds of somebody getting a hole in one.

Well this concept can be used in many ways. Some ideas are if the Dow Jones hits 20,000, or if we get a certain amount of snow, or simply other odds based games of chance from scratch off cards to online games.

Well recently Callway ran a promotion if you bought a Callaway Driver and Phil Mickelson won the Masters your driver is free. Well the insurance company had to pay off on this one as, he did win.



Callaway and it's retail partners made off great through the sales lift and the increased buzz surrounding this program. They are running it again!

So the next time you want to run a promotion, think about offering some great prizes, and asking us how we can help you accomplish this and use the power of great prizes to achieve goals for you.

Thanks again.

Derek

Thursday, November 4, 2010

Customer and Employee Gifts and Recognition

Everyone wants to be thanked and appreciated. Most of us probably don't tell people thank you, you did a great job, I appreciate you as an employee or, we value your business very much.

Well employee and customer recognition are more important today than EVER before. Why you may ask?

1. When there is a difficult economy YOUR CUSTOMERS are getting called on by more and more of your competitors looking to offset lost business. And if ever your customers start to feel that their business is being taken for granted or not appreciated, then they are susceptible to the competition.

2. The same thing happens with your employees. They may not be able to leave and get a new job today in a difficult labor market, but when it turns, and if they don't feel appreciated then watch out.

Recognition programs help organizations in three ways:
• Recognition programs help companies make more money
• Recognition programs keep employees engaged in their work
• Recognition programs improve employee performance

Recognition makes your company more profitable because employees who are recognized are more engaged in their work. Engaged employees perform at a higher level and give better service. As a result, customers are more satisfied and will continue to do business with your organization.

Additionally, recognition builds a stronger relationship between the manager and the employee. As this relationship grows, employees develop a loyalty to the manager and the organization.
Recognition Programs Help Companies Make Money

Most importantly, recognition programs help companies make more money. According to John Knotter, author of Culture and Performance, companies that pay attention to employees enjoy exceptional increases to the bottom line when compared to companies that only pay attention to the bottom line.


So what can do? Offer small tokens of appreciation to your customers and employees for the holidays. We find the best products are food based, gifts. They can be shared and enjoyed at home and in the office as well. They come in many price points with low minimums and can be dropped shipped to your clients location as well.




For example these great custom imprinted cookies have a price point of under $8.00 and we have products that start there and go as far as your budge allows.

The point here is to remember to thank your customers, thank your employees it is a good investment.

Please feel free to call me at 609 844 0088, with any questions you may have about this or other ideas to promote your business.

Thanks for reading