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Thursday, November 4, 2010

Customer and Employee Gifts and Recognition

Everyone wants to be thanked and appreciated. Most of us probably don't tell people thank you, you did a great job, I appreciate you as an employee or, we value your business very much.

Well employee and customer recognition are more important today than EVER before. Why you may ask?

1. When there is a difficult economy YOUR CUSTOMERS are getting called on by more and more of your competitors looking to offset lost business. And if ever your customers start to feel that their business is being taken for granted or not appreciated, then they are susceptible to the competition.

2. The same thing happens with your employees. They may not be able to leave and get a new job today in a difficult labor market, but when it turns, and if they don't feel appreciated then watch out.

Recognition programs help organizations in three ways:
• Recognition programs help companies make more money
• Recognition programs keep employees engaged in their work
• Recognition programs improve employee performance

Recognition makes your company more profitable because employees who are recognized are more engaged in their work. Engaged employees perform at a higher level and give better service. As a result, customers are more satisfied and will continue to do business with your organization.

Additionally, recognition builds a stronger relationship between the manager and the employee. As this relationship grows, employees develop a loyalty to the manager and the organization.
Recognition Programs Help Companies Make Money

Most importantly, recognition programs help companies make more money. According to John Knotter, author of Culture and Performance, companies that pay attention to employees enjoy exceptional increases to the bottom line when compared to companies that only pay attention to the bottom line.


So what can do? Offer small tokens of appreciation to your customers and employees for the holidays. We find the best products are food based, gifts. They can be shared and enjoyed at home and in the office as well. They come in many price points with low minimums and can be dropped shipped to your clients location as well.




For example these great custom imprinted cookies have a price point of under $8.00 and we have products that start there and go as far as your budge allows.

The point here is to remember to thank your customers, thank your employees it is a good investment.

Please feel free to call me at 609 844 0088, with any questions you may have about this or other ideas to promote your business.

Thanks for reading

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