Direct Mail-and creative promotions

#Directmail is not dead, especially if it is fun direct mail where somebody has the chance to win an awesome prize like a trip to the Daytona 500!! VROOM VROOM.

In these direct mail tickets a coded message is printed on the ticket, that must be brought to the retail place of business to be decoded to see if they are the grand prize winner. Everyone wins one of these awesome prizes even if they are not the grand prize winner.

In addition our client is offering their clients 10% off on a line of products through the promotion period.

We designed the piece, printing the mailer, mailing it producing the prizes, write the rules etc...

If the lucky person who has that winning ticket comes forward and claims that grand prize, my client is ONLY paying the insurance premium against prize redemption.

In a way we want that person to show up, as it is a win for the client and a win for the ticket holder, talk about inexpensive PR!

Be creative with #directmail and #promotions have fun!

If you have any questions about how this could work for you, just call us at

1 877 614 7746


Thanks,

Derek Miller
ProPrinters


ProPrinters, URI, and Pentair are not associated with the Daytona 500 and do not represent them simply giving away an event prize

Child promotional products- what is a child's product anyway?

Does your company do promotions that involve items that be construed as a children's toy? You say not us, right. Well stop right there.

There are common items that on the surface that don't look like a child's toy but according to Consumer Product Safety Commission they are, and are subject (AND THAT MEANS YOU) to very strict guidelines with respect to manufacturing.

Let us give you an example:

You are a manufacturer of tires. You are running a trade show booth and have a mascot that is round and looks like white tires. You wanted to do a giveaway of a plush or stuffed replica of this mascot to your visitors, who are adults after all this is an automotive trade show right.

WRONG!!!!

This is considered a child's toy and is subject to the guidelines set for by CPSC for children's toys. If you are having these made, for you is your DISTRIBUTOR aware that it is a children's toy? Probably not, are they aware if the manufacturer is compliant, especially if this comes in from overseas. Could you imagine if that thing came in with lead in the inks or loose parts that can choke. Is it worth the risk? Of course not, and that is why if you use a #promotionalproducts distributor who is knowledgeable they will have done the research for you.

Point number two:

Silk screen and embroidered garments. Do you give away to children youth sized garments with your companies logo? Excellent. Are you aware of the REQUIREMENTS to be compliant for this in case of a recall on the garment or the ink? Oh yes, all children's garments must be easily traced back to their original source or you can be in for it.

Again:

IS YOUR DISTRIBUTOR IN THE KNOW?

Many of my competitors will ignore this and I will tell you WHY:

1. It adds costs to them and to you and they are afraid you won't purchase from them because of it.

Does this make sense to you? Would you not prefer to pay .75 a garment more and know you are in the right side of child safety? Would you not pay .75 more to know you are working with a distributor who has your back?

2. It takes time for them to do the legwork register the codes and keep on top of the laws.

To this I say that is why our clients love us because they don't have time to do this. We are supposed to be the experts not YOU. YOU are the experts in your field not ours. 

https://www.cpsc.gov/business--manufacturing/business-education/tracking-label/faq-tracking-labels-on-childrens-products/

Here is a link to FAQ child safety labeling, this is just one reference and we have others.

So if you want to know if your distributors product suggestion is subject to this requirement just ask us at  1877 614 7746 shoot us an email and we can help at proprintersonline@gmail.com

We want you to be safe from liability, we want your customers especially children to be safe from products that may not be safe.

Safe kids are happy kids!

Video Marketing- here is one idea

Video Marketing are you using it in  your company? Why not? Do you have a new product to launch or a quick story to tell in a video?

Don't want to hire actors, or camera time and all the other logistics that go together with video production, including the expense. I get it.

Well here is an option, and they are called #whiteboardvideos or #explainervideos. They are hand drawn versions that can tell your story in a short period of time create intrique, call to action etc.

You will see from the above video, that these can be fun and creative and get your message across. Your real photos can be used and make this a very creative project.

The coffee video we personally did for a client after sending samples as a fun follow up tool. Be different be creative use video!

We can work with you and your design team to come up with the right message, just ask us how


Thanks for watching.


Derek Miller
ProPrinters
609 807 8856