Uptick in Corporate Gift Giving

Part of the old adage that “it’s better to give” is making a comeback in the corporate gift giving market as results from Incentive’s 2013 Corporate Gift IQ Survey reveal that corporations are increasing their gift giving and their average spend on corporate/incentive gifts. This uptick is likely a direct result of an economy that is slowly yet steadily improving in many industries. According to the survey, more than three quarters (77.4%) of the respondents said corporate and business gifts are part of their incentive programs this year, an increase of 13.9 percent over last year (63.5%). What is also important to note is that the average total spend on corporate gifts also shows signs of increasing this year. The percentage of respondents who said they spend less than $50 per person on corporate gifts decreased from 57.6 percent in 2012 to 45.1 percent in 2013, while the number of respondents spending $50 to $299 rose to 49.9 percent in 2013 from 34.5 percent in 2012. And, not only has the value of gifts risen, the giving of business gifts on more occasions has also increased over the past two years, with a percentage almost twice as much in 2013 (10%) compared to 2012 (5.6 %). At the same time, the number not sending corporate gifts at all in that time period dropped to 4.7 percent in 2013 from 9.5 percent in 2012. Promotional events and employee recognition programs contributed, in large part, to that, as 52.3 percent said they gave gifts at promotional events, compared to 40.7 percent in 2012. Employee recognition gifts rose to 51.5 percent of respondents this year, up from 38.3 percent in 2012. Survey results indicate that gift cards lead the pack as the gift of choice for more than half of those polled, coming in at 66.6 percent, up from 63.9 percent in 2012. Several integral results are charted below.

If corporate gift giving is in your budget this year, and you would like to thank and reward employees, clients, suppliers then give us a call at 609 807 8856 and we can match a great corporate gift program to fit your budget.

Get your B2B mail read, so when your sales people call they will know who is calling!

“I don’t know who you are. I don’t know your company. I don’t know your company’s products. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s reputation. Now – what was it you wanted to sell me?” How can you gain more face time with “C level” executives who are not existing clients? Our new account acquisition program achieves anywhere from a 20% to 40% appointment rate success. We specialize in helping salespeople win new accounts. Our team has over 200 years of experience in this specialty. We also see increase proposal rate and increase win rates. Attached are a couple example of the result we have produced for our clients Many of our clients do not have budges for this activity. But they have Advertising budget that can be switch to this better investment. That is why we suggest to Invest where your dollars can produce big impact! With less sales people on the street, dimensional direct mail can help fill in the gaps. It’s a proven fact that 3-D mailings break through the clutter and generate higher response rates—up to 20-40%. If well-designed, a dimensional direct mail program can be a cost-effective, measurable way to maintain contact and/or prospect for new business during challenging economic times—a proven way to get mail opened, read and remembered, paving the way for personal follow-up! Case Study: A local bank wanted to secure appointments with local business for commercial accounts and lending opportunities. A dimensional piece was designed with a custom printed box, a custom printed sand pail and a 1lb bag of local salt water taffy with a personalized postcard. The piece was then sent to 250 identified prospects. Over 100 appointments were secured based upon this mailing

Objective Educate 500 key decision makers the value of applying a NEW 3M Product versus competitive brands product Strategy DDM Campaign with an investment of $150 per contact Results This was the second in a series of three programs and was repeated for three years based on sales growth, sales rep feedback and new accounts won.

Objective Gain 1-2 New Retail Accounts valued at $500,000 to several million per win Strategy DDM Campaign to multiple Contacts with each Retailer and investment of $200 per contact Results 5 New Accounts were Won If you would like a free consultation on how this can work for your business, just shoot us an email @ proprintersonline@verizon.net or give us a ring at 609 807 8856

Direct Mail is alive and kicking do you use it?

Local media ad space advising firm BIA/Kelsey’s most recent local market ad forecast report, Media Ad View Plus, has several findings of note. The study, which gives a market-by-market view of the local media pie, reveals: The total local media market is calculated to be $132.5 billion. Looking across all verticals, direct mail accounts for 27% of all local market spend ($35.8 billion). ​Direct mail dominates ad spend by local retail advertising, garnering over 43% of total retail advertising in 2012. Despite ongoing declines in circulation, in 2012 newspapers generated $22.5 billion for a 17.1% share of total advertising spend, second only to direct mail. Six vertical categories each generated more than $1 billion from online advertising in 2012 — technology, retail, automotive, leisure/recreational, financial/insurance and restaurants. BIA/Kelsey calculates that these six categories accounted for close to 80% of total online advertising. Print Yellow Pages still dominates the local general services category (basically anyone who shows up at your house in a van). In 2012, general services advertisers spent $3.8 billion on print Yellow Pages, representing nearly a quarter of total spend in that category. Retail, financial/insurance, restaurants, automotive and technology combine to represent roughly three quarters of local radio advertising revenue. - See more at: http://printinthemix.com/Fastfacts/Show/763#sthash%2EaJwCjzvd%2Edpuf

Orkin I loved this example, because it not only was incredibly affordable, but contained brand imaging in the most unusual way, from bugs stuck to the ad. As passer’s by saw the ad develop over a span of days, the logo eventually appeared. This marketing piece got people talking, sharing, and remembering the pest company.

3M I had seen this example before, but what I really liked is that they literally put “Their money where their mouth is.” If someone actually broke the glass, they were out a considerable sum, so their own faith in their product shined bright and clear.

Frontline As a dog lover, this one cracked me up, and showed how an ad can actually do more with negative space than it could have if including all of the elements. The ad was placed along the floor of a shopping mall, and when viewed from above, the people walking on the ad actually appear to be the fleas. For a product as un-sexy as flea control, this marketing device hit a home run

Land Rover Love this one. Land Rover in Dubai came up with an ingenious idea for the "rugged" drivers of their vehicle. So just in case the driver and passenger get marooned in the desert, the company sent 5000 survival guides to existing customers and to be distributed in sports shops. The book came complete with reflective backing for an SOS, a metal coil for cooking, and made the pages and ink edible (with roughly the nutrition of a cheeseburger. This great idea was such a hit, they produced 70,000 more to be included in a car magazine distribution.

Lance Burton, Vegas Magician How on earth can you have your message resonate in Las Vegas? You could spend a ton of money and get a billboard on the strip, or you could spend a couple hundred dollars and do what Lance Burton did. See below. (Hat tip to my friend Rodrigo Padilla for reminding me of this one)

I hope you enjoyed this. Derek