Many people are talking about QR codes, what are they and how can you use them? Well these funny shaped boxes have been around a little while but are starting to become more and more prevelant.
Where you may ask? Direct mail, is one. As a professional who helps our clients promote their businesses, it is my duty to review direct mail that comes addressed to me or my family for trends ideas that I can share with YOU. On a number of direct mail pieces people have printed these codes on the envelopes. Why you may ask.
They wanted me to scan the QR code which will take me to their website, a video about what their product, promotion or cause it. This will get me to their website faster, give them tracking ability.
Next lets go to manufacturing or retail as they can cross over. My local best buy had QR codes printed on their displays next to many of their products. Again the manufacturer wants me to use my smart phone for accessing their information to become more informed creating a consumer that is more engaged with the brand.
So let us say you are a retailer, and you want your customer to engage why not put QR codes on your POS, with a promotion scan our QC code for a chance to win.
If you are a manufacturer scan our QC code to register your product purchase online.
The younger demographic who is using their smart phones as a computer is going to demand immediate access to information and QC codes give you a great way to do it.
I have enclosed the QR code for www.proprintersonline.com
Good luck with the QR codes and let us show you how they can be used most effectively.
