Advertising agencies are a very valuable resource to many of my clients. They help come up with branding concepts, do media buys for television, radio, and handle trade and consumer magazine print ads, all of which we choose not to pursue. For those of you who use advertising agencies in this respect I applaud you and suggest that you keep the course.
Where there is a divide, when it comes to print collateral, promotions, contests, sweepstakes, and direct mail ProPrinters can do many of these items at a fraction of the cost of your advertising agency.
First, printing is not something that an agency does so it becomes outsourced to a broker in many cases who will get the work done for the agency on behalf of the client. If this is the case our company who does this just as an agency does the end client, you perhaps will get caught up in the double markup game, costing you valuable dollars.
We have access to many more printing companies than agencies do, companies who specifically work on one type of printing, whether it is variable print, 4 color process, digital print. We don't try to fit a round peg in a square hole. We match your print projects with the proper print production facility to get you the best product and save you valuable dollars.
Consumer promotions- our company has exclusive agreements with some of the largest companies who provide consumer promotions. They have given us license to sell these products in specific geographys and specific accounts. So we have access to programs that will truly help our clients, you grow your business.
In some of these cases, end user clients have suggested that we work with their agencies on "consumer promotions" which will once again lead to the double margin affect costing you the client valuable resource dollars.
Turnkey Solution-we have access to the entire project from concept to completion. This includes the theme, graphic design, copywriting, prize insurance and rules writing and review by some of the finest promotions attorneys there are to make sure your promotion goes off without a hitch. We handle all prize procurement and prize fulfillment.
Once the promotion is in the works that leaves you to focus on other tasks at hand.
Lastly, we don't charge any fees for work that we don't do. Many agencies of record charge retainer or agency fees for you to have them work for you, even if their ideas are not some that are adopted. We do not. We will work with you to come up with concepts and ideas to help you, without any up front or monthly fees. We feel like if you like our idea then we become partners on that project, and if goes well, then we become partners on another project and grow our relationship together, with no contractual agreement. Our agreement is we do good work, and we stay partners.
So as some of you who do have "agencies of record" are looking at what work you send to them I ask that you consider your options, and consider ProPrinters.
In addition we have over 500,000 high quality branded products for your next promotion giveaway, company picnic. Items to fit all budgets.
Visit our website at http://www.proprintersonline.com/, register and you will receive a free gift for registering, while supplies last.
