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Monday, October 17, 2016

Say thanks To your Clients





In the next few weeks we will have Halloween and then kick into the holiday season. Tell me if you have not see Christmas and other holiday stuff in the stores right? UGH it is frustrating.



It is that time to start reflecting on the year that was 2016 and the year ahead new goals and objectives. In the reflective stage take a moment and look at your customers. Take your top 20% of them. How much revenue did they generate for your company 73%? Perhaps.



Then ask yourself where would you be without them? WOW that is scary, so take time time out and invest a few of your marketing dollars and say Thanks Mr. Customer I appreciate all you do. Yes, some clients cannot take a gift, or even a lunch, but if they can DO IT. Treat them right please.



If you are looking for ideas, and have a budget, give us a call and we can find some ideas to help you fit your audience, your budget, and make you look great.



Lets finish 2016 strong and set the stages for 2017.



Make it a great day!



Derek Miller

9 Ways to Increase Landing-Page Conversions

9 Ways to Increase Landing-Page Conversions We hear so much about landing pages and why we should all have them and how important they are right?



What good is a landing page if nobody sees it? Here is a great read from Entrepreneur Online, that I had to re-post.



Wish I could take the credit for it, but thought you guys might get some good tips.



Increasing your sales and profits through promotions.





Derek

Monday, October 10, 2016

Referrals a golden way to increase revenue!

People always ask what is a referral worth, do you?  I have for sure!

According to the Wharton School of Business (pretty smart guys right?) a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact a referral customer has a 16% higher lifetime value than a non referred customer.

Harvard Business Review Customer lifetime value calculator will show you what one of your clients is worth over their lifetime.

Why are referrals important:

1. You are able to get right to the decision maker.
2. Your spend no new marketing dollars to acquire that customer.
3. Your sales cycle is much shorter-leads generated through referrals convert roughly 29.8756% better than leads generated through other marketing channels.
4. The sales cycle will be shorter because they will have come to you through a trusted source.



Do you ask for referrals? That seems like where most people (YOURS TRULY INCLUDED) fall short.

How can get you get new referrals? Assuming you are worthy of them right.

1.Tell your customer you and your business is build on referrals and how important it is. Ask them if they know anybody who might be looking for similar type service that they received.
2. Send out referral postcards note cards, asking your client for them.
3. Send out an email link to your clients with a landing page where they can enter potential referrals online.
4. Offer a referral incentive to your client. This can come in many forms, not cash but some other value added service or some swag that you have, just some small token of your appreciation.


I admit I am guilty of not acting enough on these myself but know that when when receive that referral from somebody we have served, know the direct benefits and should make this a bigger priority in my company.

I hope this helps you and your company finish 2016 on a high note and gets 2017 off to a great start.

Derek Miller
ProPrinters Inc
609 807 8856



Monday, October 3, 2016

Texting Drives Clients





Texting Drives Retail clients to your place of business, are you not taking advantage of it? Why not? Retail can mean a plumbing supply that deals with contractors, not just a retail store. Retail can be retail banking to drive new clients



#texting #texttowin #b2cmarketing #proprinters