"43% of all new business comes from referrals"- Source: Marketing Best Practices Online Survey of Business Owners.
Referrals deliver a critical "IN" to opening the door that no other source of marketing can provide.
According to Business Network International (BNI), the business and professional networking organization, BNI members reap approximately $1 billion a year in referral sales. That means a seat in a BNI group is worth, on average, $45,000 in sales annually. Not bad!
Mark Grinblatt, UCLA Anderson School of Management, says that when people become serious about buying a car, they switch from paying attention to ads on television, magazines, newspapers and the Internet—and begin looking for referrals instead, asking for opinions from their colleagues and friends.
John Jantsch, author of the book “Referral Flood,” calls referrals “the most important business marketing secret in the world.”
David Frey, author of the book “The Small Business Marketing Bible,” says the key to making referral systems run by themselves is to “institutionalize them into your business.”
Joe Giard is listed in the “Guinness Book of World Records” as a record-holder for selling the most automobiles for 12 consecutive years. How did he do it? According to Joe, it was through referr
