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Thursday, April 28, 2011




We’re a performance improvement company with an impressive history of helping businesses grow sales. Our innovative strategies and seamless implementation combine to create successful programs for manufacturers, distributors and service companies.

We design incentive solutions for:

•Loyalty Programs
•Sales & Customers
•Promotions
•Employee Motivation
•Multi-Program Management
•Global Incentive Solutions
Sales & Channel Incentives


Sales and channel incentives are strategies designed to motivate your channel customers and/or sales force to achieve specific goals. In many instances, these goals are expressed as sales / purchase goals. Other objectives could include specific steps-to-a-sale initiatives, margin objectives, or product-specific objectives. Sales incentive programs can be long-term or shorter term strategies, and may take the shape of “President’s Club” programs to reward top performers or enabling point earnings based upon sales performance.

Effective customer incentive programs are longer in nature to affect behavioral modification in the purchasing process.



Employee Strategies
Performance incentives drive change. And to get the most change, some companies integrate their entire organization into the strategy, recognizing that sales and profits is a team sport. Whether it is focusing on a team (company) goal; developing department initiatives such as safety, attendance or productivity; or designing a peer to peer and management to peer recognition strategy, we can help you generate increased effort from your employees.

These are just some of the ways that we can help you and your team grow your business and that is through rewards, recognition and incentives.

Just ask us how.

Mention this blog post and receive a free gift when we meet!

Monday, April 4, 2011

Packaging of your Message for results

I had a person with whom I was conducting a sales conversation with about mailing to prospects. I asked him, do you open your mail, you must get a lot of it. He said yes because I don't get as much as I used to, because I get more email etc.

While this is true for some executives it is not true for all of them. So when your contact gets 300 emails per week 3lbs of mail per week, text messages, tweets and alike how is your message going to stand out. Why are you going to get read and noticed? I am strictly talking about direct mail, because it does work when it is targeted, not plastered.



As you can see from this example an inexpensive but very well crafted box sends for a superior image to your audience. It has been said that people need to "dress for success" and you never get a second chance to make a first impression. These go for your and your packaging and promotional materials as well that you send out.

How are you marketing yourself to your customers?
What kind of ammunition are you giving to your salespeople?
How are you helping yourself stand out?

We can help you answer all of these questions, and keep you in budget. So before you send out that next marketing piece, please think packaging.

Good luck, and we wish you continued success.