Trade show traffic builders

Our companies do trade show to launch new products, and attract existing buyers, and potential new buyers to come by our booths. It can get expensive especially if there is no measured ROI.

If there is a sizeable ROI on our trade show booth investment then we can continue to exhibit and them and increase our businesses.

We also know that too many of the people that come to the trade shows and stop by our booths are not qualified buyers but tire kickers, and trick or treaters looking for the handout at the booth. How can we change that, and increase our trade show attendance not only in absolute numbers, but the quality of person who attends?

Well, I have the answer and it works. The enclosed Lawson case study demonstrates how. This was mailed out to decision makers, or targeted people who they wanted to show up, and there was a chance to win some great prizes. By targeting these decision makers with a program like this you accomplish two things.

1. You can measure the effectiveness of the program, it can be measured. You invited 100 targeted people and 50 of those people showed up, and you know this because they have to bring their ticket to the booth to see what they won.
2. You got the "desired" people to show up. Now all of the other people who show up are gravy, because your targed audience showed up.





So the next time you are looking for something creative to drive trade show booth traffic or event traffic consider how you go about it to drive the proper ROI.

Thank you for reading.

Driving physical traffic, it's gotta be big or creative to work

We all get solicitations in the mail from retailers with their advertisements and their sales telling us to come on in. We even get car companies say come on in for a test drive and we will give you something, usually the equivalent of some day old sushi in most cases.

To get your customers off of their couch and into the car or on to the subway to come down to your place of business, especially in the winter time, it has to be big, fun, or creative and in most cases a combination of those.

What are your customers looking for? They are looking for a chance to win a great prize, a trip, a car, free gasoline for a year, (especially at $3 a gallon).

They like excitement or games of chance, they like intrigue. Besides you want them to have intrigue or not knowing if they have won, or what they have won.

Recently I received a scratch off from a furniture company, and the scratch off idea is okay, but once I scratched it off, I knew what I had won. If I didn't like my prize I would not go in and see them. Now, had they done it a little like this they might have had me.

Scratch off here, and bring in your card, and if your lucky number matches, we will pay for your gas for a year! Now you have my attention right? Now you have me motivated. Well I do go down there and I didn't win, but my lucky number does qualify me for 20% off on my furniture. See the difference.

With a great prize, and a fun promotion you can get them to your place of business and then get a chance to try to sell them.



Situation
Black & Decker knows the value of strong database marketing. The company's long-term strategy was to develop a stronger database of user email information to enable it to promote their broad range of products via email marketing.

Approach
The approach utilized an Instant Win WebDecoder® promotion. 600,000 were mailed to established Black & Decker product owners and 50,000 were tipped in with new product purchases. Respondents to the mailing were sent to the company website, where they registered and provided demographic data.

Result
The response rate of the program actually overwhelmed the servers at Black & Decker, resulting in thousands of game pieces actually being mailed directly to B&D.

This type of program can work for you too, on ANY scale that you want it too, and we will turnkey the entire project.

So whether you have a retail location, wholesale location or you want the end user to meet with your salesperson, we can show you how using exciting promotions like this will work for you.

Thank you for reading.

Derek

Offering more services to save you time and money!

In the past you have heard about some of our great ideas to help you increase your business. You have read about ideas such as our online games to help you gather more opt in email subscribers. You have learned about our incentive programs to reward clients for their business to you.

In all of these cases what as a value added supplier we do for you can be done on a stand alone basis. What do I mean by that? If you run a promotion, there are certain things that need to be done, before the promotion goes live.

1. You must have a copywriter provide you with rules that have to get approved.
2. You probably have insurance for a grand prize offering, if you go that route.
3. A graphic designer designed your marketing collateral and supporting website.
4. Your marketing collateral got printed and mailed or distributed.
5. You supported your event with branded promotional products too.

We here at ProPrinters want to let you know that all of these services can be done individually, so I will address the printing aspect of our service here.


Whether you are designing and printing a brochure, point of sale, banners or posters, we can work with you to create, design print and mail your marketing collateral for you. Whether it is short run digital pieces 1-3000 or offset 3000-3,000,000 we can provide you with a cost effective alternative to your current printing services.

With our mailing services, we can do intelligent insertion, so different members of your database receive different pieces based upon your sort. All donors get "x" insert and all non donors get a "y" insert.

As you can see from the samples that there is a lot of flexibility in printing, so the next time you want to send out a message, customize, use personalization, use color all to enhance your message.

Thank you again for reading and please feel free to drop me a line if you have any questions, comments or concerns.