They say that woman love PEARLS. Marketers like you love PURLS, well you should! PURLS, what they heck is that you are asking me? Don't be throwing acronyms around like that!
A PURL- is a personalized CAN BE pre-loaded with data about them offers or other information, and the participant can register on your site, see a video or just get more information. This does two things.
First you know who went on the site because of the direct mail because of the hit the the PURL. If you send out a generic postcard and they go to the generic website, nobody knows who went to the site UNLESS they clicked through. So this gives you better data capture.
As you can see from our UGA example how creative you can get with the personalization, and the landing pages.
This is just another way that ProPrinters can help you and your team delivery creative outside of the box value to you and your customers.
Hope this helps and happy marketing
Derek
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