Traditional Ad Channels Rated As Most Trusted Media
In a survey of 2,400 U.S. consumers, marketing researchers MarketingSherpa found that Americans find traditional advertising channels to be the most trustworthy when making a purchasing decision.
In light of "fake news" Americans are having a hard time discerning what is real what is not, what to believe and ignore.
This is something to consider when you are your team put together marketing campaigns.
Derek
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