Summer has not officially arrived yet, but soon. Some of you love the summer, it brings warmth, beaches, gardening and vacation. Not only physical vacation with your loved ones, but in some cases a mental vacation.
Don't let that mental vacation let your thinking and your drive to grow your company fade on you during the summer and the dog days of August. Keep the pedal to the metal now and put those ideas to work to grow your customer base if you are in sales. If you are in marketing put together and implement some new ideas for inbound and outbound marketing to support your sales team and grow leads, nurture your existing clients.
Some of your competitors are not letting up, and if you do they will win that next customer ahead of you because the summer got to you.
While some activities such as trade shows certainly slow down during the summer months, other marketing and sales activities should not.
Here we are looking for new ways to help YOU to promote your business. Some of you may hear from us more during the summer months as we will push onward and upward to help you.
As many of you know, the work you do now may not translate into hard dollars for 6 months to a year from now, so when you have a great new client base next year or revenue spike, remember it is because you put some new ideas to work now, in the summer of 2016.
Good luck
Derek Miller
Increasing sales through creative promotions
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