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Tuesday, January 8, 2013

Looking for new business or commercial accounts?

If you are not looking for NEW B2B or commercial accounts HIT DELETE right away. I don't want you to unsubscribe me, but this is targeted for those of you that want to target new accounts. The average business loses about 10-20% of it's business every year. Yes, so as good a company as we are here ( tongue in cheek gang), we lose business too. Why? Well here are some good reasons. 1. Companies merge 2. Companies go out of business 3. New buyers come in. 4. New suppliers are given a shot 5. Budgets get cut 6. Yada Yada Yada So what can you do gang? You and your marketing team can roll up your sleeves and get a plan to go after new commercial business. Don't sit there and run a trade ad and how the phone rings. Go after it with your sales team. Here is how, and here is how I do the same thing personally. 1. Identify what types of clients fit your business. .Size, sales 2. Have us gather a list of all potential clients that fit that mix. 3. Scrub that list and find the good ones. 4. Market to them like hell. Relentless and don't give up. How much is an "A" type account worth to you and your business? 250K, 500K 1MM? What would you spend to target those accounts knowing that just 1 WIN, pays for all your marketing for the year? So here is what we are doing kicking off 2013
This is a new campaign we are mailing to our "qualified" clients in the first half of 2013. We then follow up to make appointments. After this they will receive a follow up mailing along with same theme. They key being relentless marketing to those "A" accounts, with creativity, something that is fun, and people will remember, because you were different. So if 2013 is your year for you and your sales team, then lets team up. Your goals are our opportunities to help you grow.

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