The Brainstormer: Be in your customers office for pennies a day.

Traditional Advertising Media has its place in your advertising budget. Whether it is radio, television or internet these media reach your clients in different ways, at different times and can be effective. This is also good for an overall brand awareness campaign to get the word out that your company is in existence etc.

I want to talk you about a way to take a small portion of your adverstising budget and allocating it to a different media.

What if the media I wanted to talk you about was used by 98% of all US homes, and 100% of all US Businesses?

What if I told you that this advertising medium STANDS ALONE? Your message will not be competing with others.

What if I told you this medium got you exposure everyday and multiple times per day by your customers?

What if depending on your industry you can get some of your program paid for with co-op dollars by your manufacturing partners?

Let us say you could get your brand in your customer and prospects hands where they would see it and use it everyday for 12 months and it only cost you a penny a day, would you be interested?

Where else can you get your brand in somebody's home or office used for 12 months for a penny a day. Well the answer is....

A CALENDAR! Yes, people use IPODs, Blackberrys, Outlook at Google but we still all of us have calendars on our desk, in our homes etc for quick planning and it is still the most cost effective medium available to you as a business. Why? A calendar is used everyday looked at many times during the course of the day seeing your brand and NOT YOUR COMPETITORS BRAND. In some cases you can get your manufacturing partners to help you with co-op dollars to help pay fo your calendars.