Great Statistics on Customer Loyalty courtesy Brandon Carter

It's a new year, and as Bob Dylan warned us way back, the times are a-changin'. In the world of consumer preferences, things are a-changin' by the nanosecond it seems. It's a load to keep up with. 

To help you stay abreast of this ever-changing world in which we live, we're collecting every relevant customer loyalty statistic we can find that's released in 2015.

These statistics are generated by research firms, loyalty and rewards firms, retailers, and more. That means sometimes the statistics can be skewed, and often one statistic will conflict with another. For you suspicious minds out there, we'll provide a direct link to the research so you can decide for yourself. 

Want more? Be sure to check out our ultimate collection of loyalty statistics for these stats as well as others from the past few years. 

Needing even more? We have collections of Millennial loyalty stats, employee engagement and loyalty statsand coupon stats. 

If you have research you'd like us to share, please leave us a note in the comments. 

Boomark this page and check back often. We will update the page frequently throughout 2015, as more and more research is released. 

2015 Consumer Loyalty Statistics

• 38% of marketers say their biggest 2015 challenge is improving customer acquisition and retention (TeraData) 
• 62% of millennials feel that online content drives their loyalty to a brand (NewsCred) 
• The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (NewsCred) 
• 28% of consumers are loyal to their providers and brands (Accenture) 
• 31% of consumers are willing to recommend providers and brands to others (Accenture) 
• The potential revenue up for grabs due to changes in consumer spending and switching among brands and providers is $1.6 trillion, a 29% increase from 2010 (Accenture) 
• 56% of U.S. consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years (Accenture) 
• 46% of U.S. consumers said they’re more likely to switch providers than they were 10 years ago (Accenture) 
• Top 3 customer frustrations: failure to quickly resolve an issue, lengthy hold times, and interacting with representatives who cannot provide a solution (Accenture) 

2015 Loyalty Program / Loyalty Marketing Statistics

• There are 3.3 billion loyalty program memberships in the US, an average of 29 per household (Colloquy) 
• Of the total membership in loyalty programs, 58% don't actively participate in those memberships (Colloquy) 
• 50% of marketers said they routinely apply data to engage consumers (TeraData) 
• 37% of marketers used mobile campaigns for loyalty efforts, which were the most popular type of mobile campaign (Salesforce) 
• 86% of marketers ranked mobile loyalty campaigns as very effective or effective (Salesforce) 
• Airlines have 355.9 million loyalty program members (Colloquy) 
• Hotels have 288.7 million loyalty program members (Colloquy) 
• Car Rental & Cruise industries have 44.9 million loyalty program members, 14% increase over last year (Colloquy) 
• The gaming industry has 156.5 million loyalty program members, 4% growth over last year (Colloquy) 
• Restaurants have 54.8 million loyalty program members, 107% increase over last year (Colloquy) 
• Financial services has 577.9 loyalty program memberships, a 5% increase over last year (Colloquy) 

 

2015 Retail Loyalty Statistics

• There are 229.6 million department store loyalty program memberships, an 18% increase from last year (Colloquy) 
• 64% of retailers say their loyalty/rewards program is the best way to connect with consumers (Forrester) 
• 85% of retailers are in search of ways to add value to their retail offerings outside of discounts, promotions and /or loyalty programs (Colloquy) 
• 46% of retailers say loyalty programs are the best sales drivers (Forrester) 
• 61% of retailers use points or benefits through the company’s loyalty program as a means of adding value to the customer relationship (Colloquy) 
• 83% of retailers say that giving loyalty programs members more reward options is important (Colloquy) 
• 27.5% of retailers report that customer loyalty increased due to deploying in-store customer WiFi (EarthLink Holdings) 
• 34% of consumers said they’re open to purchasing products and services from non-traditional (i.e., digital or online-only) providers (Accenture) 
• There are 267.6 million drug store memberships, 88% increase over last year (Colloquy) 
• There are 433.5 million specialty retail memberships, 20% increase over last year (Colloquy) 
• There are 169.7 million grocery memberships, a 2% decrease over last year (Colloquy) 
• There are 164.3 million mass merchant memberships, a 17% increase over last year (Colloquy) 
• There are 24.5 million fuel/convenience memberships, a 3% decrease over last year (Colloquy) 

 

ProPrinters Trailer

51% meeting rate on a dimensional mail piece YOWZA!

Gather 'round, gang, and I'll tell you about an outcome direct marketers don't see very often.

The client in this case was Chris Beaudoin, a Boston photographer we've worked with for years.

Chris is like the James Brown of commercial photography. Nobody works harder to get that awesome shot.

But Chris is also a humble guy. He kept saying, "I'm not the only good photographer in town."

Chris wanted to emphasize the fact that he's no pain-in-the-ass prima donna. The man had a point. He's always been an absolute joy to work with.

Clients love the guy. His quality is off the charts and the typical stress level is abnormally low.

Chris wanted to become the go-to guy for a fresh crop of sophisticated photography buyers in greater New England.

He was aiming for something unforgettable. Something prospects would open and say, "Holy shit."

Our direct marketing agency created a 3D mailer with an emotional twist. The teaser headline on the outside of the box said, "Don't bother bringing this to your next photo shoot."

When recipients opened the box they found an actual blood pressure kit -- the real deal -- with this headline: "One prop you'll never need when working with Boston photographer Chris Beaudoin."

Prospects on Chris' hand-picked list received follow-up telemarketing shortly after the mailing dropped, as well as email advertising. (Yes, this was an integrated direct marketing campaign.)

Result: Chris has mailed 43 boxes and he's booked 22 appointments, for a 51% meeting rate.

The campaign seemed to strike a chord. I'd love to hear what you think.

Digital Rewards, motivate, inspire and increase purchases, so why aren't you using them?

How Digital Reward Cards Worked For...
Coca-Cola®

Product: Music Downloads
Industry: CPG

Use: Customer Incentives, On-Pack Promotions


I’ll Drink to That
As part of a nationwide promotion, Coca-Cola® offered customers at
participating Exxon Mobil, On The Run stores, a free music download
when they purchased a limited edition 52 oz. fountain drink. Specially
designed Coca-Cola cups were printed with unique reward codes on the
side incenting customers to purchase the larger size beverage. On The Run
promoted the campaign with in-store point of purchase displays alerting
consumers to the added value of upgrading to the larger size beverage.
This gift with purchase was easy for Coca-Cola to execute. By printing
the Music Download code right on the side of the cup they minimized
distribution costs typically associated with running an in-store giveaway.
Coca-Cola helped push sales of their product to a new level simply by
making a good thing better.

Why Choose Digital Reward

Cards For Your Next Promotion?

• Associate your brand with the
modern online gifts that unique,
custom branded Digital Reward Cards
have to offer! Give your company
some instant cool!

• Digital Reward Cards include popular
gifts that have real value – from Music
Downloads to Magazines, Movie
Tickets to Photo Prints, these are
products consumers desire.

• An incentive that has the ability to
reach multiple demographics, Digital
Reward Cards have universal appeal
and allow customers to select or
customize their personal reward.

• Inexpensive to ship, store and
distribute, Digital Reward Cards give
your company the flexibility to scale
any promotion. Their compact and
lightweight size makes them one of the
most practical and economical gifts
available!

Lowest cost per impression for your advertising dollar is here...

Two PPAI Studies Reveal Strength, Effectiveness Of Time-Tested Promotional Products. Birthdays, holidays, special days, any days.  From the momentous to the mundane, the dates we can’t forget are recorded on our calendars. But, in a world dominated by digital everything, does the printed version of our record keeping still have a place?

According to PPAI studies Calendar Usage In The Workplace and Calendar Usage In U.S. Households, the answer is absolutely.  A 1981 study conducted by the Calendar Advertising Council showed that printed calendars were a mainstay in the home and office. Fast forward three decades and not much has changed.

·        1981 98% of homes had a printed calendar and nearly every business had one.

·        2011 79% of homes and 78% of businesses still have a printed calendar—that’s only a 19% drop in 30 years and major advancements in technology.

·        1981 70% of calendars at home and 80% at a business were advertising calendars

·        2011 61.4% of calendars at home and 76% at a business are still promotional vehicles

 50% of the population never use the calendar function on their cell Phone*

*Calendar Usage in the workplace

So what does this mean? It means inexpensive advertising:

Let us say a calendar costs your company a whopping $5.00 (okay big spender). The average employee works 220 days per year. So if they look at your calendar once that is .02 per impression.  Pretty darn good, and we all know how many times people look at their calendars.

You can go with the personalized calendar with recipients name on it, like this one or you can go with a standard calendar.

Regardless your cost per impression is so inexpensive as you are with them year round. They won't throw you out and they cannot ignore you.

Fun, promotions using insurance to offer great prize!

$500,000 Big Winner Under the Big Top

Kiosk Promotion Pays Out, Insurance Company Writes the Check

Reno, Nev. – Just eight days into their $500,000 Prize Vault Swipe Play & Win Game the Circus Circus Reno was already making headlines.

On Tuesday, July 8, 2014, "One Club" member Andy Towne became the property's first player to "crack" the winning code on the casino's Prize Vault, instantly winning $500,000, paid for by Odds On.

To participate in the promotion, "One Club" members just swipe their card at the Prize Vault kiosk, enter their best guess as to the "winning combination" and receive a two-part ticket featuring an instant win prize coupon and a collection game piece featuring unique symbols that players can collect for a chance to win additional cash and prizes.

Players automatically receive one free swipe every day, and can earn up to five additional plays per day for an hour of tracked pit play, getting a same suit blackjack, placing a minimum $100 bet in the Race and Sports Book, earning 100 same day points on their "One Club" card, hitting a taxable jackpot, enjoying dinner at The Steakhouse at Circus, Dos Geckos Cantina or Kokopelli's Sushi, for staying in the hotel or for making a gift shop purchase of $40 or more.

The $500,000 Prize Vault promotion will run through the end of the year.


So what you may ask?  Well for pennies on the dollar this company got more positive PR than they could ever get, and they only paid the insurance premium, win lose or draw.

The Power of Referrals

Below are 7 surprising stats about customer customer referral programs. If you already have a customer referral program and it’s not performing like you want, you could also title this 7 reminders that you’re on the right track and don’t give up.

There is plenty of anecdotal evidence that people use to show that customer referral programs work. These stories are used to show the power of customer referral programs because humans are able to share stories easily. In fact, we actually have some great pieces on our blog from ShoeBoxed, GoSquared, FreeAgent, and TeamPages that tell the stories about how their customer referral programs have worked.

However, if you’re like me, at some point you want some concrete evidence based in statistics and science to back up these great success stories. So, I went ahead and put together a collection of real data from research groups to put some numbers behind customer referral program success.

Now, these findings won’t give you all the answers to how exactly to build the best referral program, however, they will give you some idea of how effective a referral program could be for you when done right.

Ok, here it is…

65% of new business comes from referrals - New York Times

92% of respondents trusted referrals from people they knew - Nielsen

People are 4 times more likely to buy when referred by a friend - Nielsen

Non-cash incentives are 24% more effective at boosting performance than cash incentives - University of Chicago 

Offering a reward increases referral likelihood, but the size of the reward does not matter - American Marketing Association

The LifeTime Value of a new referral customer is 16% higher - Wharton School of Business

83% of consumers are willing to refer after a positive experience—yet only 29% actually do - Texas Tech

Give us a shout and we will put together some ideas to help you gain those golden referrals.

Read more: http://www.referralsaasquatch.com/7-surprising-stats-about-customer-referral-programs/#ixzz3Cs59URXE