Fun, promotions using insurance to offer great prize!

$500,000 Big Winner Under the Big Top

Kiosk Promotion Pays Out, Insurance Company Writes the Check

Reno, Nev. – Just eight days into their $500,000 Prize Vault Swipe Play & Win Game the Circus Circus Reno was already making headlines.

On Tuesday, July 8, 2014, "One Club" member Andy Towne became the property's first player to "crack" the winning code on the casino's Prize Vault, instantly winning $500,000, paid for by Odds On.

To participate in the promotion, "One Club" members just swipe their card at the Prize Vault kiosk, enter their best guess as to the "winning combination" and receive a two-part ticket featuring an instant win prize coupon and a collection game piece featuring unique symbols that players can collect for a chance to win additional cash and prizes.

Players automatically receive one free swipe every day, and can earn up to five additional plays per day for an hour of tracked pit play, getting a same suit blackjack, placing a minimum $100 bet in the Race and Sports Book, earning 100 same day points on their "One Club" card, hitting a taxable jackpot, enjoying dinner at The Steakhouse at Circus, Dos Geckos Cantina or Kokopelli's Sushi, for staying in the hotel or for making a gift shop purchase of $40 or more.

The $500,000 Prize Vault promotion will run through the end of the year.


So what you may ask?  Well for pennies on the dollar this company got more positive PR than they could ever get, and they only paid the insurance premium, win lose or draw.