It's a new year, and as Bob Dylan warned us way back, the times are a-changin'. In the world of consumer preferences, things are a-changin' by the nanosecond it seems. It's a load to keep up with.
To help you stay abreast of this ever-changing world in which we live, we're collecting every relevant customer loyalty statistic we can find that's released in 2015.
These statistics are generated by research firms, loyalty and rewards firms, retailers, and more. That means sometimes the statistics can be skewed, and often one statistic will conflict with another. For you suspicious minds out there, we'll provide a direct link to the research so you can decide for yourself.
Want more? Be sure to check out our ultimate collection of loyalty statistics for these stats as well as others from the past few years.
Needing even more? We have collections of Millennial loyalty stats, employee engagement and loyalty statsand coupon stats.
If you have research you'd like us to share, please leave us a note in the comments.
Boomark this page and check back often. We will update the page frequently throughout 2015, as more and more research is released.
2015 Consumer Loyalty Statistics
- 38% of marketers say their biggest 2015 challenge is improving customer acquisition and retention (TeraData)
- 62% of millennials feel that online content drives their loyalty to a brand (NewsCred)
- The most important driver of brand loyalty for millennials is a great product at 77%, followed closely by brand recognition and trust at 69% (NewsCred)
- 28% of consumers are loyal to their providers and brands (Accenture)
- 31% of consumers are willing to recommend providers and brands to others (Accenture)
- The potential revenue up for grabs due to changes in consumer spending and switching among brands and providers is $1.6 trillion, a 29% increase from 2010 (Accenture)
- 56% of U.S. consumers said the number of brands they consider for a given product or service has increased significantly over the past 10 years (Accenture)
- 46% of U.S. consumers said they’re more likely to switch providers than they were 10 years ago (Accenture)
- Top 3 customer frustrations: failure to quickly resolve an issue, lengthy hold times, and interacting with representatives who cannot provide a solution (Accenture)
2015 Loyalty Program / Loyalty Marketing Statistics
- There are 3.3 billion loyalty program memberships in the US, an average of 29 per household (Colloquy)
- Of the total membership in loyalty programs, 58% don't actively participate in those memberships (Colloquy)
- 50% of marketers said they routinely apply data to engage consumers (TeraData)
- 37% of marketers used mobile campaigns for loyalty efforts, which were the most popular type of mobile campaign (Salesforce)
- 86% of marketers ranked mobile loyalty campaigns as very effective or effective (Salesforce)
- Airlines have 355.9 million loyalty program members (Colloquy)
- Hotels have 288.7 million loyalty program members (Colloquy)
- Car Rental & Cruise industries have 44.9 million loyalty program members, 14% increase over last year (Colloquy)
- The gaming industry has 156.5 million loyalty program members, 4% growth over last year (Colloquy)
- Restaurants have 54.8 million loyalty program members, 107% increase over last year (Colloquy)
- Financial services has 577.9 loyalty program memberships, a 5% increase over last year (Colloquy)
2015 Retail Loyalty Statistics
- There are 229.6 million department store loyalty program memberships, an 18% increase from last year (Colloquy)
- 64% of retailers say their loyalty/rewards program is the best way to connect with consumers (Forrester)
- 85% of retailers are in search of ways to add value to their retail offerings outside of discounts, promotions and /or loyalty programs (Colloquy)
- 46% of retailers say loyalty programs are the best sales drivers (Forrester)
- 61% of retailers use points or benefits through the company’s loyalty program as a means of adding value to the customer relationship (Colloquy)
- 83% of retailers say that giving loyalty programs members more reward options is important (Colloquy)
- 27.5% of retailers report that customer loyalty increased due to deploying in-store customer WiFi (EarthLink Holdings)
- 34% of consumers said they’re open to purchasing products and services from non-traditional (i.e., digital or online-only) providers (Accenture)
- There are 267.6 million drug store memberships, 88% increase over last year (Colloquy)
- There are 433.5 million specialty retail memberships, 20% increase over last year (Colloquy)
- There are 169.7 million grocery memberships, a 2% decrease over last year (Colloquy)
- There are 164.3 million mass merchant memberships, a 17% increase over last year (Colloquy)
- There are 24.5 million fuel/convenience memberships, a 3% decrease over last year (Colloquy)
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