Direct Mail-and creative promotions

#Directmail is not dead, especially if it is fun direct mail where somebody has the chance to win an awesome prize like a trip to the Daytona 500!! VROOM VROOM.

In these direct mail tickets a coded message is printed on the ticket, that must be brought to the retail place of business to be decoded to see if they are the grand prize winner. Everyone wins one of these awesome prizes even if they are not the grand prize winner.

In addition our client is offering their clients 10% off on a line of products through the promotion period.

We designed the piece, printing the mailer, mailing it producing the prizes, write the rules etc...

If the lucky person who has that winning ticket comes forward and claims that grand prize, my client is ONLY paying the insurance premium against prize redemption.

In a way we want that person to show up, as it is a win for the client and a win for the ticket holder, talk about inexpensive PR!

Be creative with #directmail and #promotions have fun!

If you have any questions about how this could work for you, just call us at

1 877 614 7746


Thanks,

Derek Miller
ProPrinters


ProPrinters, URI, and Pentair are not associated with the Daytona 500 and do not represent them simply giving away an event prize

Child promotional products- what is a child's product anyway?

Does your company do promotions that involve items that be construed as a children's toy? You say not us, right. Well stop right there.

There are common items that on the surface that don't look like a child's toy but according to Consumer Product Safety Commission they are, and are subject (AND THAT MEANS YOU) to very strict guidelines with respect to manufacturing.

Let us give you an example:

You are a manufacturer of tires. You are running a trade show booth and have a mascot that is round and looks like white tires. You wanted to do a giveaway of a plush or stuffed replica of this mascot to your visitors, who are adults after all this is an automotive trade show right.

WRONG!!!!

This is considered a child's toy and is subject to the guidelines set for by CPSC for children's toys. If you are having these made, for you is your DISTRIBUTOR aware that it is a children's toy? Probably not, are they aware if the manufacturer is compliant, especially if this comes in from overseas. Could you imagine if that thing came in with lead in the inks or loose parts that can choke. Is it worth the risk? Of course not, and that is why if you use a #promotionalproducts distributor who is knowledgeable they will have done the research for you.

Point number two:

Silk screen and embroidered garments. Do you give away to children youth sized garments with your companies logo? Excellent. Are you aware of the REQUIREMENTS to be compliant for this in case of a recall on the garment or the ink? Oh yes, all children's garments must be easily traced back to their original source or you can be in for it.

Again:

IS YOUR DISTRIBUTOR IN THE KNOW?

Many of my competitors will ignore this and I will tell you WHY:

1. It adds costs to them and to you and they are afraid you won't purchase from them because of it.

Does this make sense to you? Would you not prefer to pay .75 a garment more and know you are in the right side of child safety? Would you not pay .75 more to know you are working with a distributor who has your back?

2. It takes time for them to do the legwork register the codes and keep on top of the laws.

To this I say that is why our clients love us because they don't have time to do this. We are supposed to be the experts not YOU. YOU are the experts in your field not ours. 

https://www.cpsc.gov/business--manufacturing/business-education/tracking-label/faq-tracking-labels-on-childrens-products/

Here is a link to FAQ child safety labeling, this is just one reference and we have others.

So if you want to know if your distributors product suggestion is subject to this requirement just ask us at  1877 614 7746 shoot us an email and we can help at proprintersonline@gmail.com

We want you to be safe from liability, we want your customers especially children to be safe from products that may not be safe.

Safe kids are happy kids!

Video Marketing- here is one idea

Video Marketing are you using it in  your company? Why not? Do you have a new product to launch or a quick story to tell in a video?

Don't want to hire actors, or camera time and all the other logistics that go together with video production, including the expense. I get it.

Well here is an option, and they are called #whiteboardvideos or #explainervideos. They are hand drawn versions that can tell your story in a short period of time create intrique, call to action etc.

You will see from the above video, that these can be fun and creative and get your message across. Your real photos can be used and make this a very creative project.

The coffee video we personally did for a client after sending samples as a fun follow up tool. Be different be creative use video!

We can work with you and your design team to come up with the right message, just ask us how


Thanks for watching.


Derek Miller
ProPrinters
609 807 8856

Event Marketing- Make a splash by going big

Events a an awesome way to promote your company and your products and services to your clients, and prospective clients. To make a splash and make an impact GO BIG.

In this first event that #ProPrinters ran for #kearnybank customers entered the #sweepstakes at their local branches with a chance to win two tickets to the #tonyawards. Yes, the winner won two tickets to the Tony Awards a hard to come by ticket round trip transportation via limo. There were other themed prizes two tickets to the Broadway show of their choice, and a home theatre system.  Talk about excitement.

Contestants received a branded promotional item at their local Kearny branch to reinforce the brand and to promote the banks products and services.

Kearny has been running this event for a past several years, and their customers look forward to it, and wait to see what the next theme will be.

By offering an exciting prize and not some $500 gift card, customers make sure they get into the branch and fill out their entry form.

ProPrinters handles all the printing of the collateral material, handles the rules, fulfillment of prizes including the administration of the grand prize to the winner.

#PoconoProFoods at the time Pocono Produce was looking for a way to drive traffic and create a buzz at its fall food show. They turned to #ProPrinters to come up with an exciting idea as when their clients come to their show they make purchases. So a promotion was born where participants who were invited were given a "ticket" to entry, and one of the "tickets" had the home entertainment system, but they had to show up to see what they might have won. Well attendance was incredible and a great success.

So whether you are looking to make #tradeshow #customerevent a success, in your CUSTOMERS eyes, make it a big event. Make them feel appreciated, as they are taking time of their busy productive day to come to see you. Give them something of value, let them mingle with other customers, your employees, maybe have guest speakers, so they will feel there is something there that can say they went to see, and justify going.

When you are ready to promote this event, and you want ideas to make it a success let us know. Our #eventmarketing team will work with you and put together some ideas to have your customers talking about you.

Enjoy and thanks for reading

Derek Miller

ProPrinters Inc

609 807 8856

cellphonecontest.com

"You Motivation = Success", Jim Valvano

On Motivation Monday this is a great video from a great man who lost his battle with cancer but never lost his humanity, his will to fight or his sense of humor

Say thanks To your Clients

In the next few weeks we will have Halloween and then kick into the holiday season. Tell me if you have not see Christmas and other holiday stuff in the stores right? UGH it is frustrating.



It is that time to start reflecting on the year that was 2016 and the year ahead new goals and objectives. In the reflective stage take a moment and look at your customers. Take your top 20% of them. How much revenue did they generate for your company 73%? Perhaps.



Then ask yourself where would you be without them? WOW that is scary, so take time time out and invest a few of your marketing dollars and say Thanks Mr. Customer I appreciate all you do. Yes, some clients cannot take a gift, or even a lunch, but if they can DO IT. Treat them right please.



If you are looking for ideas, and have a budget, give us a call and we can find some ideas to help you fit your audience, your budget, and make you look great.



Lets finish 2016 strong and set the stages for 2017.



Make it a great day!



Derek Miller

9 Ways to Increase Landing-Page Conversions

9 Ways to Increase Landing-Page Conversions We hear so much about landing pages and why we should all have them and how important they are right?



What good is a landing page if nobody sees it? Here is a great read from Entrepreneur Online, that I had to re-post.



Wish I could take the credit for it, but thought you guys might get some good tips.



Increasing your sales and profits through promotions.





Derek