B to C promotion ideas, you asked for them you got them.

B to C companies are always looking for new ideas to inspire demand. Here is a promotion that one of our team members ran, for ACTII Popcorn in the vending channel that was a huge success. Sales grew from 12MM to 16MM units in 9 months. The budget a penny a package!

Here is an example of a consumer pull promotion where the client was looking for customers to purchase Castrol branded oil, and had a mail in rebate incentive program. The customer makes a purchase of Castol and gets $5.00 toward a purchase of a pizza.


Prilosec is another example of this promotion in action. So whether you sell washing machines, windows, or a consumable product, we have some great ideas to help you create a pull promotion from your consumer base, who currently does not purchase product from you but should.

If you have any questions, please give us a call at 609 844 0088

March Madness Are You Prepared To Take Advantage?

You may not know what "March Madness" is, or you may know but you don't watch and that is okay.

What is not okay is that your clients love March Madness. How many companies including your own have a March Madness Office Pool etc. Knowing this how can you and your company take advantage of this to grow your business?

Well we can help:

1. You can create an online "bracket buster" promotion for potential customers to go online and enter their March Madness picks, pick all the games and you win.
2. You can do with every purchase you get a scratch off ticket with the name of a team in the pool and if your team wins, you win.

The important thing is that March Madness attracts people just like the Super Bowl, and you can capture their attention, and their wallets/pocketbooks just by being a little creative.

Just give us a shout and we can discuss some ideas that work best for your business.

Derek
609 844 0088

Texting and QR Codes to drive traffic

Our public service announcement is DON'T TEXT AND DRIVE! Stay focused on the road.

When your customers are not driving, perhaps riding the train, reading the newspaper, see your banner ad on the web or even hear or see your ad on television or radio, they can react much faster by texting.

Text "LEARN" to 5309 for example to win a free "IPAD" You can do many things with the text campaign:

1. Text to win- every "nth" person that texts in wins a prize from you.
2. Text to poll
3. Text to give a person a hidden message on their mobile phone and they need to come into your place of business to descramble the message on their mobile phone. This application was done by Kawasaki and increased dealer traffic by 14%.

From there you can use the outbound text database that is built to send specials, appointment reminders, service reminders.

QR Codes:

People are asking what can you do with QR Codes to make the useful?

Well here are some applications:

1. QR to website-they click on QR code and it takes them to your website
2. QR to PDF- it sends them a pdf, maybe your catalog or flyer from a trade show right to their smart device.
3. QR to contest to win some great prizes.
4.


These are just some of the applications that you can do with QR Codes, to help streamline data flow from your customers to you, and grow your business.

Very simple to implement so why not put them on all of your print literature, website etc.

Give us a call and we will give you a free demonstration.

Considering discounting product to gain product trial, and increase sales? Looking to create more loyal customers? Well we can help.

The above chart highlights how much discounting your product will hurt your sales in the long run. Find your products margin and the amount you wish to discount in the SHORT RUN, and you will see how much of an increase in product you need to offset the discount.

There are options to help accomplish this goal.

Promotions, to increase brand awareness with your customers.
Loyalty program, whether they are points based programs, or some other version, these programs can create loyalty.
Contests, or sweepstakes, purchase "x" product and if "Y" condition occurs your product is free. Purchase our new snowblower and if we get 12" of snow on ground hogs day the purchase is free.

All of these programs can be run less expensively than discount and have better results.




The above is a guideline that we suggest our clients look at and consider for use in promotions. It is not a hard fast rule but just something we use a general rule of thumb. We hope this helps.

So the next time you are looking for some fresh ideas give us a call and we will help.

Say Thanks-and get a free gift

It is that time of the year, where we must give thanks and be appreciative of our customers, and our employees. Some companies say thanks to their valued customers during the course of the year, with special thank yous, which is terrific. But if you haven't now is the time.

Our customers are the lifeline of our business, and nobody wants to be taken for granted, we want to feel appreciated. So if you have customers that are worthy of investing some budget dollars, or staff members who have helped you out, then we have some ideas for you.


This is just one of our wonderful gift baskets and they come in all shapes, sizes and budgets, food and non food. What would your client think when you send them this great basket after they have been loyal to you all year long? When your competitor calls, they are going to think twice about taking that phone call.

Here is the part for YOU! Order $500 worth of holiday gift baskets and we will give you a free IPOD shuffle as our thank you gift, for trying our great products. In other words, we give thanks to you for thanking your customers.

If you have any questions, call me 609 844 0088, and I will help you.

Thanks for reading.


Derek

Community Events call to action and ROI

Your company hosts or displays at community events? Why do you do this? Just looking for exposure? Just looking to build the brand? Great, but in todays budget cutting world can marketing and marketers get away with doing things to just create exposure. I doubt it.

You need a call to action. You are at a race, community event or something and your potential customers are there and you meet with them and hand them some knick knack or doo dad and they are on their way right. What is the call to action for that customer to go into your retail shop, meet with your sales rep or go into your bank branch? Without this how do you know how many people were responding to your booth, was it the number of pens you gave out?

Why not hand them something that contains a call to action, to meet your sales rep or set up an appointment or come into your place of business,and they might win some prize BUT they have to bring the ticket that you handed them. That way you can track how many customer come and measure. You handed out 500 of these tickets and 25 people came in and brought their tickets. Now that is measurement.

If you don't build measurement then you are just hoping that everything goes well, and that is not how senior management wants things done. So... if you are looking for some creative ways to build measurement into community events and increase ROI, then just give us a call for your free consultation.

Meet with our team and we will bring you a free gift when we come.

Do you have a "system" to say thanks and ask..

The number one reason why customers leave,is that they don't feel appreciated or that their business is taken for granted. How often do you thank your customers? How often to you send a personal note to your customers, or drop them a note in the mail, on their birthday etc?

Well we are all very busy, and it very difficult to spend time to do this on a regular basis yet a small amount of time in this area can pay great dividends. Why not when somebody places an order with our company send them a quick note in the mail saying thank you? If we have access to their birthday, anniversary dates why not send them a card celebrating those dates? Well one reason which is not a good one is that it takes a lot of time to do that until now!

INTRODUCING an automated system to send out postcards, greeting cards and small gifts to your clients, on your behalf. We have an automated program that prints and mails these for you. So you want to send birthday cards, anniversary cards, service reminder notices, asking for referral cards, we can take that all out of your hair and very easily too.



We have a stock catalog to choose from so this becomes such an easy process for you and your team to help build that strong customer base and begin to ask for those valuable referrals because your customers feel totally appreciated.


So if you want a turnkey solution that does the heavy lifting of sending out cards to your customers to show them you care then just give us a call.

Thanks for reading and sharing.