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Tuesday, November 29, 2011

Say Thanks-and get a free gift

It is that time of the year, where we must give thanks and be appreciative of our customers, and our employees. Some companies say thanks to their valued customers during the course of the year, with special thank yous, which is terrific. But if you haven't now is the time.

Our customers are the lifeline of our business, and nobody wants to be taken for granted, we want to feel appreciated. So if you have customers that are worthy of investing some budget dollars, or staff members who have helped you out, then we have some ideas for you.


This is just one of our wonderful gift baskets and they come in all shapes, sizes and budgets, food and non food. What would your client think when you send them this great basket after they have been loyal to you all year long? When your competitor calls, they are going to think twice about taking that phone call.

Here is the part for YOU! Order $500 worth of holiday gift baskets and we will give you a free IPOD shuffle as our thank you gift, for trying our great products. In other words, we give thanks to you for thanking your customers.

If you have any questions, call me 609 844 0088, and I will help you.

Thanks for reading.


Derek

Monday, November 21, 2011

Community Events call to action and ROI

Your company hosts or displays at community events? Why do you do this? Just looking for exposure? Just looking to build the brand? Great, but in todays budget cutting world can marketing and marketers get away with doing things to just create exposure. I doubt it.

You need a call to action. You are at a race, community event or something and your potential customers are there and you meet with them and hand them some knick knack or doo dad and they are on their way right. What is the call to action for that customer to go into your retail shop, meet with your sales rep or go into your bank branch? Without this how do you know how many people were responding to your booth, was it the number of pens you gave out?

Why not hand them something that contains a call to action, to meet your sales rep or set up an appointment or come into your place of business,and they might win some prize BUT they have to bring the ticket that you handed them. That way you can track how many customer come and measure. You handed out 500 of these tickets and 25 people came in and brought their tickets. Now that is measurement.

If you don't build measurement then you are just hoping that everything goes well, and that is not how senior management wants things done. So... if you are looking for some creative ways to build measurement into community events and increase ROI, then just give us a call for your free consultation.

Meet with our team and we will bring you a free gift when we come.

Thursday, November 3, 2011

Do you have a "system" to say thanks and ask..

The number one reason why customers leave,is that they don't feel appreciated or that their business is taken for granted. How often do you thank your customers? How often to you send a personal note to your customers, or drop them a note in the mail, on their birthday etc?

Well we are all very busy, and it very difficult to spend time to do this on a regular basis yet a small amount of time in this area can pay great dividends. Why not when somebody places an order with our company send them a quick note in the mail saying thank you? If we have access to their birthday, anniversary dates why not send them a card celebrating those dates? Well one reason which is not a good one is that it takes a lot of time to do that until now!

INTRODUCING an automated system to send out postcards, greeting cards and small gifts to your clients, on your behalf. We have an automated program that prints and mails these for you. So you want to send birthday cards, anniversary cards, service reminder notices, asking for referral cards, we can take that all out of your hair and very easily too.



We have a stock catalog to choose from so this becomes such an easy process for you and your team to help build that strong customer base and begin to ask for those valuable referrals because your customers feel totally appreciated.


So if you want a turnkey solution that does the heavy lifting of sending out cards to your customers to show them you care then just give us a call.

Thanks for reading and sharing.

Tuesday, September 27, 2011

Scratch your way to an increase in business



In today’s economic environment the need to motivate customers and employees has never been greater. Scratch-off cards are a highly-effective, low-cost solution. Industry research indicates sweepstake activity has increased by more than 25% over the last 10 years.

Achieve promotional success by following a few simple rules:
☀ Capture the customer’s attention with eye appealing 4-color graphics on both the front and back of the scratch off card.
☀Research shows customers will be motivated by both an attractive grand prize and odds of winning a prize; so don’t overlook the importance of secondary prizes.
☀ Have fun! Utilize multiple scratch-off fields or popular card game (black jack / poker) to generate excitement.

NEW ACCOUNT PROMOTIONS: Reward customers who open a
new checking, savings or CD account with a custom-branded
Digital Choice Card that enables them to choose the digital
entertainment they prefer: music downloads, a personalized cell
phone skin, an audiobook, or phone card.

ONLINE BANKING PROMOTIONS: To save money and reduce
their environmental footprint, banks are going paperless – and
digital promotions and online banking go hand-in-hand. Reward
customers who sign up for paperless statements or online bill pay
with a music code good for five free songs that can be delivered
virtually to their email box. Music codes can also be used as an
ongoing incentive to reward continued online banking.

MANUFACTURING: To increase consumer demand. Instead of giving away cash rebates, why not offer a scratch off card with a value of free music or some other digital reward. That way after they scratch off and redeem their reward, when they listen to that particular song they will think of you and your brand.

These are just some of the ways that scratch off promotions can be used in your business.

Monday, August 1, 2011

Football is back, are you maxmizing it's popularity to promote?

Football is the biggest most popular sport this country has by far. More people watch the Super Bowl than any other event it appears except the Oscars. The number one day that people call in sick is the day after the Super Bowl.

Why is this important because you can use the popularity of this great sport to your advantage to PROMOTE your business.

Some great ideas include but are not limited to:

Offering a rebate on the purchase of your product if your team wins the big game, makes a big play or some other event. You simply pay a small insurance premium against the redemption of prizes due to the occurrence of the event.

Come in an predict the winning score to a game, and win cash prizes is another great way to spark traffic, and many more ideas.

The important thing to remember is that football and the NFL sell, so why not parlay that in into increased sales for your business.

This is just one of the great ways that our creative promotions can grow your business.

Ask us for a free consultation.

Sunday, July 10, 2011

QR Code Discount from USPS!

Check out the QR code discount that the post office is offering in July and August! This is a great time to get involved with the latest and greatest way to maximize your Direct Mail efforts. Give us a call today for more info! 888 614 7746 Mobile Barcode Promotion Supported by ProPrinters and USPS!

The USPS® is hosting a Mobile Barcode Promotion from July 1 through August 31. This incentive program will provide mailers with an instant three percent discount on mailing jobs that use mobile barcodes (aka QR codes). We will apply this discount to qualifying mail pieces and the ProPrinterswill MATCH the discount! We will also create a unique QR code specifically for your campaign!

If you are not familiar with mobile barcodes, see the image below. Smartphone users can scan barcodes like this and be routed to a promotional or informational website. A majority of direct mail pieces today refer recipients to websites to learn more. While this is often effective, it relies on the recipient to correctly type in a web address. Mail pieces that include a QR code require much less effort; recipients can simply grab their smartphone, scan the barcode, and be routed to the website right away.

Great Direct Mail discounts and new strategies with QR codes!

The USPS intends to use this program to demonstrate to mailers just how valuable this technology can be for your mailing campaigns. It will show mailers that online and offline marketing can be seamlessly joined to create a powerful and effective message.

QR codes put on direct mail and drives "eyes" to the Internet. It can be to a specific website, video etc.

For details on this program, refer to the official rules and regulations,

Wednesday, June 8, 2011

Rewards, Recognition, and Incentives



People are working harder, doing more with less resources, and less people. In banking platform and tellers are being asked to cross-sell more than ever. Manufacturers need the retail associates to promote their new products, services, and extended warranties. We want our customers to send that extra marginal order our way instead of our competitors don't we. So how do we get that extra push to help us reach our goals and objectives?

Incentives, by dangling that extra carrot that says, if you will just do that little extra, there is a nice reward ahead of you. Not only that, but you will be recognized, and have something really nice to be proud of to talk to your family and friends about. It doesn't take a huge trip, or anything really lavish, to be effective. It has to be flexible, choices of rewards etc, and it won't break the bank I promise.

Most recognition programs can be run for pennies on the dollar depending on what you want to accomplish. If you are a manufacturer or a distributor looking to gain incremental business, you can run a rewards or recognition program for 2-3 cents on the dollar. If you are introducing a new program and want your people to sell it perhaps 5 or 6 cents on the dollar, and that is a small investment to give for products that have high margins, or are just being introduced.

We have a few options to help you with this, but I invite you to look at one of our flagship products. It is our online catalog that can be tied to sales incentives, cross selling, purchase incentives etc. It is very robust and invite you to look.



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This site will be completely branded to fit your look and feel of your company. Keep in mind that this is just one of the great ideas that we have to help YOU grow your business.

Thank you for reading.