In today’s economic environment the need to motivate customers and employees has never been greater. Scratch-off cards are a highly-effective, low-cost solution. Industry research indicates sweepstake activity has increased by more than 25% over the last 10 years.
Achieve promotional success by following a few simple rules:
☀ Capture the customer’s attention with eye appealing 4-color graphics on both the front and back of the scratch off card.
☀Research shows customers will be motivated by both an attractive grand prize and odds of winning a prize; so don’t overlook the importance of secondary prizes.
☀ Have fun! Utilize multiple scratch-off fields or popular card game (black jack / poker) to generate excitement.
NEW ACCOUNT PROMOTIONS: Reward customers who open a
new checking, savings or CD account with a custom-branded
Digital Choice Card that enables them to choose the digital
entertainment they prefer: music downloads, a personalized cell
phone skin, an audiobook, or phone card.
ONLINE BANKING PROMOTIONS: To save money and reduce
their environmental footprint, banks are going paperless – and
digital promotions and online banking go hand-in-hand. Reward
customers who sign up for paperless statements or online bill pay
with a music code good for five free songs that can be delivered
virtually to their email box. Music codes can also be used as an
ongoing incentive to reward continued online banking.
MANUFACTURING: To increase consumer demand. Instead of giving away cash rebates, why not offer a scratch off card with a value of free music or some other digital reward. That way after they scratch off and redeem their reward, when they listen to that particular song they will think of you and your brand.
These are just some of the ways that scratch off promotions can be used in your business.
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