QR Code Discount from USPS!

Check out the QR code discount that the post office is offering in July and August! This is a great time to get involved with the latest and greatest way to maximize your Direct Mail efforts. Give us a call today for more info! 888 614 7746 Mobile Barcode Promotion Supported by ProPrinters and USPS!

The USPS® is hosting a Mobile Barcode Promotion from July 1 through August 31. This incentive program will provide mailers with an instant three percent discount on mailing jobs that use mobile barcodes (aka QR codes). We will apply this discount to qualifying mail pieces and the ProPrinterswill MATCH the discount! We will also create a unique QR code specifically for your campaign!

If you are not familiar with mobile barcodes, see the image below. Smartphone users can scan barcodes like this and be routed to a promotional or informational website. A majority of direct mail pieces today refer recipients to websites to learn more. While this is often effective, it relies on the recipient to correctly type in a web address. Mail pieces that include a QR code require much less effort; recipients can simply grab their smartphone, scan the barcode, and be routed to the website right away.

Great Direct Mail discounts and new strategies with QR codes!

The USPS intends to use this program to demonstrate to mailers just how valuable this technology can be for your mailing campaigns. It will show mailers that online and offline marketing can be seamlessly joined to create a powerful and effective message.

QR codes put on direct mail and drives "eyes" to the Internet. It can be to a specific website, video etc.

For details on this program, refer to the official rules and regulations,

Rewards, Recognition, and Incentives

People are working harder, doing more with less resources, and less people. In banking platform and tellers are being asked to cross-sell more than ever. Manufacturers need the retail associates to promote their new products, services, and extended warranties. We want our customers to send that extra marginal order our way instead of our competitors don't we. So how do we get that extra push to help us reach our goals and objectives?

Incentives, by dangling that extra carrot that says, if you will just do that little extra, there is a nice reward ahead of you. Not only that, but you will be recognized, and have something really nice to be proud of to talk to your family and friends about. It doesn't take a huge trip, or anything really lavish, to be effective. It has to be flexible, choices of rewards etc, and it won't break the bank I promise.

Most recognition programs can be run for pennies on the dollar depending on what you want to accomplish. If you are a manufacturer or a distributor looking to gain incremental business, you can run a rewards or recognition program for 2-3 cents on the dollar. If you are introducing a new program and want your people to sell it perhaps 5 or 6 cents on the dollar, and that is a small investment to give for products that have high margins, or are just being introduced.

We have a few options to help you with this, but I invite you to look at one of our flagship products. It is our online catalog that can be tied to sales incentives, cross selling, purchase incentives etc. It is very robust and invite you to look.



https://www.awardhdqtrs.net/awardsnet/Pages/Index.aspx?name=redeem

username: Guest

password: demo


This site will be completely branded to fit your look and feel of your company. Keep in mind that this is just one of the great ideas that we have to help YOU grow your business.

Thank you for reading.

Referrals great way to improve ROI

We have all heard the expression that we need to get referrals. Happy customers who buy from us on a regular basis should be a great source for leads. After all who doesn't like to tell somebody about a "great deal" or a "great vendor" who helped them out of a pinch. We do it, when we eat a great restaurant etc.

As a business, we know we should ask for referrals, but we don't, and that is because we don't have a system to do it. We are too busy to ask for referrals, but now there is an easier way.

It is through an automated process sending out cards to your customers. Cards are sent to you customers on times when you deem appropriate, after their first order, after their installation, after the have used the products, birthdays, anniversiarys etc. You put in the information and our automated system sends out a real greeting card for them, personalized from you.

We will work with you to create a formalized plan to send out cards at appropriate times, and in those series of cards will be cards asking for referrals, in a very subtle, and friendly way, using our cards.

We will work with you to create a thank you program for any new referrals, if your industry allows it. Depending on how much a new client is worth, and how valued the referrals are will determine how you want to thank your customers for sending them to you.

The entire process is automated for you, so you don't write cards, address them, lick stamps etc. If you had time to do that you would be doing this program because it works.

We would like to give you free demonstration of how our referral system will help you to increase the amount of new referrals you receive, and we all know referrals are the best way to maximize your ROI.

We’re a performance improvement company with an impressive history of helping businesses grow sales. Our innovative strategies and seamless implementation combine to create successful programs for manufacturers, distributors and service companies.

We design incentive solutions for:

•Loyalty Programs
•Sales & Customers
•Promotions
•Employee Motivation
•Multi-Program Management
•Global Incentive Solutions
Sales & Channel Incentives


Sales and channel incentives are strategies designed to motivate your channel customers and/or sales force to achieve specific goals. In many instances, these goals are expressed as sales / purchase goals. Other objectives could include specific steps-to-a-sale initiatives, margin objectives, or product-specific objectives. Sales incentive programs can be long-term or shorter term strategies, and may take the shape of “President’s Club” programs to reward top performers or enabling point earnings based upon sales performance.

Effective customer incentive programs are longer in nature to affect behavioral modification in the purchasing process.



Employee Strategies
Performance incentives drive change. And to get the most change, some companies integrate their entire organization into the strategy, recognizing that sales and profits is a team sport. Whether it is focusing on a team (company) goal; developing department initiatives such as safety, attendance or productivity; or designing a peer to peer and management to peer recognition strategy, we can help you generate increased effort from your employees.

These are just some of the ways that we can help you and your team grow your business and that is through rewards, recognition and incentives.

Just ask us how.

Mention this blog post and receive a free gift when we meet!

Packaging of your Message for results

I had a person with whom I was conducting a sales conversation with about mailing to prospects. I asked him, do you open your mail, you must get a lot of it. He said yes because I don't get as much as I used to, because I get more email etc.

While this is true for some executives it is not true for all of them. So when your contact gets 300 emails per week 3lbs of mail per week, text messages, tweets and alike how is your message going to stand out. Why are you going to get read and noticed? I am strictly talking about direct mail, because it does work when it is targeted, not plastered.



As you can see from this example an inexpensive but very well crafted box sends for a superior image to your audience. It has been said that people need to "dress for success" and you never get a second chance to make a first impression. These go for your and your packaging and promotional materials as well that you send out.

How are you marketing yourself to your customers?
What kind of ammunition are you giving to your salespeople?
How are you helping yourself stand out?

We can help you answer all of these questions, and keep you in budget. So before you send out that next marketing piece, please think packaging.

Good luck, and we wish you continued success.

How do yo use facebook ?

Every business now want to use facebook for their business, especially if they are in the B to C arena. Many wrestle with how to do it, what to do, why would people "friend" the business etc.

Why people would friend is that they really like your business, and/or there is some great promotion or incentive to attract them to your company. We can work with you to create a promotion to get your customer base to "Register on our Facebook" page and potentially win some cool prizes.




With this type of promotion you would get the following:

Mandatory Facebook Graphics
Custom Graphics (Fan and Non Fan Content Pages)
Custom Share Feature
Facebook Inegration
Unlimited Entries
Official Rules
Custom Marketing Email Template
Winner Selection, Announcement and Verification
Opt-In Email Collection
Technical Support
Creative Design
Prize Selection and Fulfillment

So we can help you to turnkey the entire program for you, allowing you to focus on other area to grow your business.

If you ready to dip into the world of facebook promotions just give us a shout.


Derek

Trade show traffic builders

Our companies do trade show to launch new products, and attract existing buyers, and potential new buyers to come by our booths. It can get expensive especially if there is no measured ROI.

If there is a sizeable ROI on our trade show booth investment then we can continue to exhibit and them and increase our businesses.

We also know that too many of the people that come to the trade shows and stop by our booths are not qualified buyers but tire kickers, and trick or treaters looking for the handout at the booth. How can we change that, and increase our trade show attendance not only in absolute numbers, but the quality of person who attends?

Well, I have the answer and it works. The enclosed Lawson case study demonstrates how. This was mailed out to decision makers, or targeted people who they wanted to show up, and there was a chance to win some great prizes. By targeting these decision makers with a program like this you accomplish two things.

1. You can measure the effectiveness of the program, it can be measured. You invited 100 targeted people and 50 of those people showed up, and you know this because they have to bring their ticket to the booth to see what they won.
2. You got the "desired" people to show up. Now all of the other people who show up are gravy, because your targed audience showed up.





So the next time you are looking for something creative to drive trade show booth traffic or event traffic consider how you go about it to drive the proper ROI.

Thank you for reading.