Benefits of Casual Fridays

1. Free perk– It doesn’t cost anything to allow employees to dress down in business casual attire one day each week, yet being able to do so is a perk that many employees enjoy and look forward to each week.
2. Fun change of pace – Allowing employees to dress more casually can be a good way to infuse a sense of fun into the workday without doing anything to detract from productivity.
3. Team building – When people are dressed more casually, with workers across all levels wearing similar attire, they may be more likely to interact with people they wouldn’t ordinarily feel comfortable approaching. This can lead to cultivating positive work relationships that will strengthen the overall team.
4. Meet employee needs – Employees like to work for companies where they feel like more than ‘just a number.’ Allowing employees to come to work dressed as they like – within reason – on a designated day is a way of meeting employees’ needs to ‘be themselves.’
5. Easy employee motivator – Allowing employees to ‘be themselves’ in terms of how they dress can actually be a motivator. According toInsideBusiness 360, “giving employees a day to express their individuality in their dress is a great motivator.”
6. Reinforce branding – If your company’s approach to casual Friday involves wearing branded apparel, such as company logo shirts, it can result in branding benefits. Employees become walking billboards for your company when they are seen wearing apparel with your branding message.

If you want to let your employees have a “dress down” day or if you decide you want to let your company dress business casual in the summer time, but are concerned about what they think that means you can:

1. Create a company store that has all branded material for your company
   1. Identify items that will support your policy and promote your brand
   2. Employees can choose items that they can get (perhaps you provide an allowance) to wear on these designated days.
   3. This keeps the brand intact, HR happy and your employees happy as well

Companies like Cutter and Buck make some very nice corporate apparel that can be embroidered with your logo to build your brand.

This is just an another idea to help you to “Increase sales and profits through promotions”

If you have any questions, or would like to learn more just give us a call 609 807 8856 and we can point you in the right directions.

#proprinters #casusalFriday #corporateattire