Consumer Reaction: Do Promotional Products Generate Response? (+playlist)

Seven in 10 consumers recalled receiving at least one promotional product in the past 12

months. A similar finding was observed in previous studies. Among those who recalled

receiving promotional products, 70% recalled receiving two or more items

Financial services, retailers, apparel brands and electronics manufacturers are the most

commonly recalled advertisers of promotional products. The most often recalled

promotional product categories include:

1.         Wearables (41%): Including Shirts (22%), Caps/Headwear (11%), Outerwear(6%)

2.          Other Wearables (2%)

3.         Writing Instruments (35%)

4.            Drinkware (19%)

Promotional products can be used to minimize time gaps in exposure occasions

and provide external cues to help brand recall. They should be provided on a

regular basis, have a clear connection to the brand, and should be relevant to the consumer.