Event Marketing- Make a splash by going big

Events a an awesome way to promote your company and your products and services to your clients, and prospective clients. To make a splash and make an impact GO BIG.

In this first event that #ProPrinters ran for #kearnybank customers entered the #sweepstakes at their local branches with a chance to win two tickets to the #tonyawards. Yes, the winner won two tickets to the Tony Awards a hard to come by ticket round trip transportation via limo. There were other themed prizes two tickets to the Broadway show of their choice, and a home theatre system.  Talk about excitement.

Contestants received a branded promotional item at their local Kearny branch to reinforce the brand and to promote the banks products and services.

Kearny has been running this event for a past several years, and their customers look forward to it, and wait to see what the next theme will be.

By offering an exciting prize and not some $500 gift card, customers make sure they get into the branch and fill out their entry form.

ProPrinters handles all the printing of the collateral material, handles the rules, fulfillment of prizes including the administration of the grand prize to the winner.

#PoconoProFoods at the time Pocono Produce was looking for a way to drive traffic and create a buzz at its fall food show. They turned to #ProPrinters to come up with an exciting idea as when their clients come to their show they make purchases. So a promotion was born where participants who were invited were given a "ticket" to entry, and one of the "tickets" had the home entertainment system, but they had to show up to see what they might have won. Well attendance was incredible and a great success.

So whether you are looking to make #tradeshow #customerevent a success, in your CUSTOMERS eyes, make it a big event. Make them feel appreciated, as they are taking time of their busy productive day to come to see you. Give them something of value, let them mingle with other customers, your employees, maybe have guest speakers, so they will feel there is something there that can say they went to see, and justify going.

When you are ready to promote this event, and you want ideas to make it a success let us know. Our #eventmarketing team will work with you and put together some ideas to have your customers talking about you.

Enjoy and thanks for reading

Derek Miller

ProPrinters Inc

609 807 8856

cellphonecontest.com

"You Motivation = Success", Jim Valvano

On Motivation Monday this is a great video from a great man who lost his battle with cancer but never lost his humanity, his will to fight or his sense of humor

Say thanks To your Clients

In the next few weeks we will have Halloween and then kick into the holiday season. Tell me if you have not see Christmas and other holiday stuff in the stores right? UGH it is frustrating.



It is that time to start reflecting on the year that was 2016 and the year ahead new goals and objectives. In the reflective stage take a moment and look at your customers. Take your top 20% of them. How much revenue did they generate for your company 73%? Perhaps.



Then ask yourself where would you be without them? WOW that is scary, so take time time out and invest a few of your marketing dollars and say Thanks Mr. Customer I appreciate all you do. Yes, some clients cannot take a gift, or even a lunch, but if they can DO IT. Treat them right please.



If you are looking for ideas, and have a budget, give us a call and we can find some ideas to help you fit your audience, your budget, and make you look great.



Lets finish 2016 strong and set the stages for 2017.



Make it a great day!



Derek Miller

9 Ways to Increase Landing-Page Conversions

9 Ways to Increase Landing-Page Conversions We hear so much about landing pages and why we should all have them and how important they are right?



What good is a landing page if nobody sees it? Here is a great read from Entrepreneur Online, that I had to re-post.



Wish I could take the credit for it, but thought you guys might get some good tips.



Increasing your sales and profits through promotions.





Derek

Referrals a golden way to increase revenue!

People always ask what is a referral worth, do you?  I have for sure!

According to the Wharton School of Business (pretty smart guys right?) a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact a referral customer has a 16% higher lifetime value than a non referred customer.

Harvard Business Review Customer lifetime value calculator will show you what one of your clients is worth over their lifetime.

Why are referrals important:

1. You are able to get right to the decision maker.
2. Your spend no new marketing dollars to acquire that customer.
3. Your sales cycle is much shorter-leads generated through referrals convert roughly 29.8756% better than leads generated through other marketing channels.
4. The sales cycle will be shorter because they will have come to you through a trusted source.

Do you ask for referrals? That seems like where most people (YOURS TRULY INCLUDED) fall short.

How can get you get new referrals? Assuming you are worthy of them right.

1.Tell your customer you and your business is build on referrals and how important it is. Ask them if they know anybody who might be looking for similar type service that they received.
2. Send out referral postcards note cards, asking your client for them.
3. Send out an email link to your clients with a landing page where they can enter potential referrals online.
4. Offer a referral incentive to your client. This can come in many forms, not cash but some other value added service or some swag that you have, just some small token of your appreciation.


I admit I am guilty of not acting enough on these myself but know that when when receive that referral from somebody we have served, know the direct benefits and should make this a bigger priority in my company.

I hope this helps you and your company finish 2016 on a high note and gets 2017 off to a great start.

Derek Miller
ProPrinters Inc
609 807 8856

Texting Drives Clients

Texting Drives Retail clients to your place of business, are you not taking advantage of it? Why not? Retail can mean a plumbing supply that deals with contractors, not just a retail store. Retail can be retail banking to drive new clients



#texting #texttowin #b2cmarketing #proprinters

Event marketing-Customer Appreciation

Everyone loves events, get togethers or reasons to celebrate don't they? ESPECIALLY YOUR CLIENTS!

Putting together events, whether it is a trade show, open house, client meet and greet or customer appreciation is a great way to bond with your clients in a social setting or say thanks we appreciate your business.

There are many moving parts to these events that need to be considered, and by missing one or two of them, your event could be bad.

1. What is the purpose of the event?
2. Are you inviting just clients or prospects or a mix of both
3. Do you want your current clients talking, together do they all get the same pricing.
4. Where are you going to hold the event? Catered, no catered? Do you need permits?
5. Inside, or outside
6. Is it a day long or a few hours.
7. Entertainment?
8. Food?

We have executed customer appreciation events for Kearny Bank which were in branch, and more of a way for the bank to say thanks for being a client. 

The customers would come into the bank and pick out some promotional items.

There name would be entered into a drawing to win a grand prize a trip and some other great prizes as well.

Here you can see we have the give aways for our "Mardi Gras" theme and our in branch poster for our "Tony Awards" theme.

These events are something the bank's client look forward to every year, and we look forward to coming up with new ideas.

If you want to put on a customer event or have questions, we are here to help, even if to make sure you have all of your bases covered.

Good luck and wishing you continued success in your respective businesses.


Derek Miller
ProPrinters
609 807 8856