Text Promotions, why are you not using them?

Everyone has a cell phone, and companies are migrating everyone to smart phones with unlimited talk and text. People are on the go, tv ratings are down, newspaper subscriptions are down so how do you grab people's attention? Texting! Enclosed you will find an example of a "TEXT TO WIN" promotion that was run by Kawasaki using our "mobi-decoder" platform. How it works is you text a word such as HITS8 to a short code, and then you will receive this game piece on your mobile phone. So what you say. Well the so what is that, your customer that has this game piece on their mobile phone has to bring it into your place of business, whether it is a bank branch, retailer, shopping mall, to get their game piece decoded to see what they have won. Maybe they won a value offer, or a coupon, free merchandise. Whatever that prize is, it creates intrigue to get them into see you. Now you are building that cost effective database of phone numbers where you can text offers. NOW DON'T GO AND TEXT EVERYDAY AND GET THEM MAD!. But you do have some compelling offers, interest rates went up or down. A new model of "X" came in, or you are offering a free "Y" with a purchase today only. At any time your client can opt out then they receive no more text messages. People are relying on their smart phones for information, but unless you have their cell phone number you cannot communicate in a timely manner with them and may lose out. Thank you for reading.

Tired of giveaways with ROI?

Are you TIRED of giving away things at community events, such as pens, pencils, frisbees, and not being able to track your ROI? How do you know if somebody who got that frisbee came in later to your place of business because of that frisbee? Well you can't really. Well we have the solution,as you can see above. Our "decoder" program is JUST ONE of our great ideas that will drive traffice to: 1. Your website. 2. Your place of business 3. Your trade show, or other events It will do it in a manner that will provide you the matrix to MEASURE it, by creating a call to action to drive your customers there. How does it work you may ask? Simple. These tickets are printed with a coded message that can ONLY be decoded when they are brought to a designated location, such as a golf retailer, a trade show booth, or in this case Cape Bank's banking locations, where they are decoded, by a friendly staff member. This creates an opporunity for engagement with your new potential customer. In addition you know have a way to track the ROI on your handouts. So the next time you want to look for a "give away" at a show or an event give us a call and we can discuss this idea and how it can deliver results for your company. Derek 609 807 8856

B to C promotion ideas, you asked for them you got them.

B to C companies are always looking for new ideas to inspire demand. Here is a promotion that one of our team members ran, for ACTII Popcorn in the vending channel that was a huge success. Sales grew from 12MM to 16MM units in 9 months. The budget a penny a package!

Here is an example of a consumer pull promotion where the client was looking for customers to purchase Castrol branded oil, and had a mail in rebate incentive program. The customer makes a purchase of Castol and gets $5.00 toward a purchase of a pizza.


Prilosec is another example of this promotion in action. So whether you sell washing machines, windows, or a consumable product, we have some great ideas to help you create a pull promotion from your consumer base, who currently does not purchase product from you but should.

If you have any questions, please give us a call at 609 844 0088

March Madness Are You Prepared To Take Advantage?

You may not know what "March Madness" is, or you may know but you don't watch and that is okay.

What is not okay is that your clients love March Madness. How many companies including your own have a March Madness Office Pool etc. Knowing this how can you and your company take advantage of this to grow your business?

Well we can help:

1. You can create an online "bracket buster" promotion for potential customers to go online and enter their March Madness picks, pick all the games and you win.
2. You can do with every purchase you get a scratch off ticket with the name of a team in the pool and if your team wins, you win.

The important thing is that March Madness attracts people just like the Super Bowl, and you can capture their attention, and their wallets/pocketbooks just by being a little creative.

Just give us a shout and we can discuss some ideas that work best for your business.

Derek
609 844 0088

Texting and QR Codes to drive traffic

Our public service announcement is DON'T TEXT AND DRIVE! Stay focused on the road.

When your customers are not driving, perhaps riding the train, reading the newspaper, see your banner ad on the web or even hear or see your ad on television or radio, they can react much faster by texting.

Text "LEARN" to 5309 for example to win a free "IPAD" You can do many things with the text campaign:

1. Text to win- every "nth" person that texts in wins a prize from you.
2. Text to poll
3. Text to give a person a hidden message on their mobile phone and they need to come into your place of business to descramble the message on their mobile phone. This application was done by Kawasaki and increased dealer traffic by 14%.

From there you can use the outbound text database that is built to send specials, appointment reminders, service reminders.

QR Codes:

People are asking what can you do with QR Codes to make the useful?

Well here are some applications:

1. QR to website-they click on QR code and it takes them to your website
2. QR to PDF- it sends them a pdf, maybe your catalog or flyer from a trade show right to their smart device.
3. QR to contest to win some great prizes.
4.


These are just some of the applications that you can do with QR Codes, to help streamline data flow from your customers to you, and grow your business.

Very simple to implement so why not put them on all of your print literature, website etc.

Give us a call and we will give you a free demonstration.

Considering discounting product to gain product trial, and increase sales? Looking to create more loyal customers? Well we can help.

The above chart highlights how much discounting your product will hurt your sales in the long run. Find your products margin and the amount you wish to discount in the SHORT RUN, and you will see how much of an increase in product you need to offset the discount.

There are options to help accomplish this goal.

Promotions, to increase brand awareness with your customers.
Loyalty program, whether they are points based programs, or some other version, these programs can create loyalty.
Contests, or sweepstakes, purchase "x" product and if "Y" condition occurs your product is free. Purchase our new snowblower and if we get 12" of snow on ground hogs day the purchase is free.

All of these programs can be run less expensively than discount and have better results.




The above is a guideline that we suggest our clients look at and consider for use in promotions. It is not a hard fast rule but just something we use a general rule of thumb. We hope this helps.

So the next time you are looking for some fresh ideas give us a call and we will help.

Say Thanks-and get a free gift

It is that time of the year, where we must give thanks and be appreciative of our customers, and our employees. Some companies say thanks to their valued customers during the course of the year, with special thank yous, which is terrific. But if you haven't now is the time.

Our customers are the lifeline of our business, and nobody wants to be taken for granted, we want to feel appreciated. So if you have customers that are worthy of investing some budget dollars, or staff members who have helped you out, then we have some ideas for you.


This is just one of our wonderful gift baskets and they come in all shapes, sizes and budgets, food and non food. What would your client think when you send them this great basket after they have been loyal to you all year long? When your competitor calls, they are going to think twice about taking that phone call.

Here is the part for YOU! Order $500 worth of holiday gift baskets and we will give you a free IPOD shuffle as our thank you gift, for trying our great products. In other words, we give thanks to you for thanking your customers.

If you have any questions, call me 609 844 0088, and I will help you.

Thanks for reading.


Derek