Today's message on Thanksgiving Eve, is that I hope everyone has a great Thanksgiving. This is one of our country's true holidays, where everyone can celebrate, regardless of religon, race etc.
We all have something to be thankful for, our health, our families, we have enough food to eat, we have a job etc.
So whether you are traveling, hosting your own Thanksgiving Dinner and cooking, going out to eat, like to watch football or not, it does not matter. It matters that we have fun with our loved ones.
So as we all sit down and enjoy a great weekend with our loved ones, let us give thanks for the blessings we have.
Be safe in your travels, and enjoy.
Derek
Wednesday, November 24, 2010
Wednesday, November 10, 2010
Offer Great Prizes with low risk
Let's face it people love big prizes, whether it is cash, trips or cars. How many of us play the lottery, contests or sweepstakes, for that "chance" to win. We all know the odds are stacked against us but we do it anyway.
Well, your company can accomplish the same goal of attracting customers to your store, website or facebook page by using large incentives or prizes to help you grow your business. How you may ask can McDonalds offer 1 million dollars if somebody wins their Monopoly game? Well of course they can pay it, but they won't. AN INSURANCE COMPANY WILL! It is called prize insurance. Most of us have been involved in a charity golf outing and if you got a hole in one there was a car awarded. Well some insurance company secured that prize with insurance and the company running the program paid a premium, based upon the odds of somebody getting a hole in one.
Well this concept can be used in many ways. Some ideas are if the Dow Jones hits 20,000, or if we get a certain amount of snow, or simply other odds based games of chance from scratch off cards to online games.
Well recently Callway ran a promotion if you bought a Callaway Driver and Phil Mickelson won the Masters your driver is free. Well the insurance company had to pay off on this one as, he did win.
Callaway and it's retail partners made off great through the sales lift and the increased buzz surrounding this program. They are running it again!
So the next time you want to run a promotion, think about offering some great prizes, and asking us how we can help you accomplish this and use the power of great prizes to achieve goals for you.
Thanks again.
Derek
Well, your company can accomplish the same goal of attracting customers to your store, website or facebook page by using large incentives or prizes to help you grow your business. How you may ask can McDonalds offer 1 million dollars if somebody wins their Monopoly game? Well of course they can pay it, but they won't. AN INSURANCE COMPANY WILL! It is called prize insurance. Most of us have been involved in a charity golf outing and if you got a hole in one there was a car awarded. Well some insurance company secured that prize with insurance and the company running the program paid a premium, based upon the odds of somebody getting a hole in one.
Well this concept can be used in many ways. Some ideas are if the Dow Jones hits 20,000, or if we get a certain amount of snow, or simply other odds based games of chance from scratch off cards to online games.
Well recently Callway ran a promotion if you bought a Callaway Driver and Phil Mickelson won the Masters your driver is free. Well the insurance company had to pay off on this one as, he did win.
Callaway and it's retail partners made off great through the sales lift and the increased buzz surrounding this program. They are running it again!
So the next time you want to run a promotion, think about offering some great prizes, and asking us how we can help you accomplish this and use the power of great prizes to achieve goals for you.
Thanks again.
Derek
Thursday, November 4, 2010
Customer and Employee Gifts and Recognition
Everyone wants to be thanked and appreciated. Most of us probably don't tell people thank you, you did a great job, I appreciate you as an employee or, we value your business very much.
Well employee and customer recognition are more important today than EVER before. Why you may ask?
1. When there is a difficult economy YOUR CUSTOMERS are getting called on by more and more of your competitors looking to offset lost business. And if ever your customers start to feel that their business is being taken for granted or not appreciated, then they are susceptible to the competition.
2. The same thing happens with your employees. They may not be able to leave and get a new job today in a difficult labor market, but when it turns, and if they don't feel appreciated then watch out.
Recognition programs help organizations in three ways:
• Recognition programs help companies make more money
• Recognition programs keep employees engaged in their work
• Recognition programs improve employee performance
Recognition makes your company more profitable because employees who are recognized are more engaged in their work. Engaged employees perform at a higher level and give better service. As a result, customers are more satisfied and will continue to do business with your organization.
Additionally, recognition builds a stronger relationship between the manager and the employee. As this relationship grows, employees develop a loyalty to the manager and the organization.
Recognition Programs Help Companies Make Money
Most importantly, recognition programs help companies make more money. According to John Knotter, author of Culture and Performance, companies that pay attention to employees enjoy exceptional increases to the bottom line when compared to companies that only pay attention to the bottom line.
So what can do? Offer small tokens of appreciation to your customers and employees for the holidays. We find the best products are food based, gifts. They can be shared and enjoyed at home and in the office as well. They come in many price points with low minimums and can be dropped shipped to your clients location as well.
For example these great custom imprinted cookies have a price point of under $8.00 and we have products that start there and go as far as your budge allows.
The point here is to remember to thank your customers, thank your employees it is a good investment.
Please feel free to call me at 609 844 0088, with any questions you may have about this or other ideas to promote your business.
Thanks for reading
Well employee and customer recognition are more important today than EVER before. Why you may ask?
1. When there is a difficult economy YOUR CUSTOMERS are getting called on by more and more of your competitors looking to offset lost business. And if ever your customers start to feel that their business is being taken for granted or not appreciated, then they are susceptible to the competition.
2. The same thing happens with your employees. They may not be able to leave and get a new job today in a difficult labor market, but when it turns, and if they don't feel appreciated then watch out.
Recognition programs help organizations in three ways:
• Recognition programs help companies make more money
• Recognition programs keep employees engaged in their work
• Recognition programs improve employee performance
Recognition makes your company more profitable because employees who are recognized are more engaged in their work. Engaged employees perform at a higher level and give better service. As a result, customers are more satisfied and will continue to do business with your organization.
Additionally, recognition builds a stronger relationship between the manager and the employee. As this relationship grows, employees develop a loyalty to the manager and the organization.
Recognition Programs Help Companies Make Money
Most importantly, recognition programs help companies make more money. According to John Knotter, author of Culture and Performance, companies that pay attention to employees enjoy exceptional increases to the bottom line when compared to companies that only pay attention to the bottom line.
So what can do? Offer small tokens of appreciation to your customers and employees for the holidays. We find the best products are food based, gifts. They can be shared and enjoyed at home and in the office as well. They come in many price points with low minimums and can be dropped shipped to your clients location as well.
For example these great custom imprinted cookies have a price point of under $8.00 and we have products that start there and go as far as your budge allows.
The point here is to remember to thank your customers, thank your employees it is a good investment.
Please feel free to call me at 609 844 0088, with any questions you may have about this or other ideas to promote your business.
Thanks for reading
Sunday, October 10, 2010
Why brand FedEx, UPS, or USPS?
Okay we are all guilty of it building somebody else's brand instead of ours. Most people use either FedEx or UPS or USPS for their fast delivery services from point A to point B. Most of those same people will help build those companies brand by mailing those letters in packaging that supports those companies. Why? Why are you not using a branded product that can act in the same manner as those others?
Why can't you use a branded tabbed envelope and ship with UPS, or FedEx or USPS? YOU CAN, so the next time you have to start sending critical documents to customers, or colleagues, think twice about using somebody else's marketing materials, and not yours.
Features
"The envelope that becomes a file folder!"
•Easy Open "Zip Strip"
•Fully Customizable including the Tab
•High-Gloss Laminate
•15pt C1S Stock
•Entire Envelope Imprint Area
•Four Color Process
•Made in U.S.A
Dimensions: 11 ¾" x 9"
If you have any questions about this product, or would like to see some samples, please feel free to give me a call at 1 877 614 7746.
Thank you for your readership.
Derek
Thursday, September 9, 2010
Referrals. Make them work for you.
"43% of all new business comes from referrals"- Source: Marketing Best Practices Online Survey of Business Owners.
Referrals deliver a critical "IN" to opening the door that no other source of marketing can provide.
According to Business Network International (BNI), the business and professional networking organization, BNI members reap approximately $1 billion a year in referral sales. That means a seat in a BNI group is worth, on average, $45,000 in sales annually. Not bad!
Mark Grinblatt, UCLA Anderson School of Management, says that when people become serious about buying a car, they switch from paying attention to ads on television, magazines, newspapers and the Internet—and begin looking for referrals instead, asking for opinions from their colleagues and friends.
John Jantsch, author of the book “Referral Flood,” calls referrals “the most important business marketing secret in the world.”
David Frey, author of the book “The Small Business Marketing Bible,” says the key to making referral systems run by themselves is to “institutionalize them into your business.”
Joe Giard is listed in the “Guinness Book of World Records” as a record-holder for selling the most automobiles for 12 consecutive years. How did he do it? According to Joe, it was through referr
Referrals deliver a critical "IN" to opening the door that no other source of marketing can provide.
According to Business Network International (BNI), the business and professional networking organization, BNI members reap approximately $1 billion a year in referral sales. That means a seat in a BNI group is worth, on average, $45,000 in sales annually. Not bad!
Mark Grinblatt, UCLA Anderson School of Management, says that when people become serious about buying a car, they switch from paying attention to ads on television, magazines, newspapers and the Internet—and begin looking for referrals instead, asking for opinions from their colleagues and friends.
John Jantsch, author of the book “Referral Flood,” calls referrals “the most important business marketing secret in the world.”
David Frey, author of the book “The Small Business Marketing Bible,” says the key to making referral systems run by themselves is to “institutionalize them into your business.”
Joe Giard is listed in the “Guinness Book of World Records” as a record-holder for selling the most automobiles for 12 consecutive years. How did he do it? According to Joe, it was through referr
Sunday, August 15, 2010
Merchandise that MOTIVATES!
Are you looking to create an incentive for your internal sales people, tellers, or other employees to reach higher than their specified goals and take your business to the next level?
Would you like to lock in your customers with a merchandise based program so robust that they can't afford to leave? Well here is one that will do just that.
In Today’s competitive and stress-filled workplace, employees want to know that their employer values their contribution… ValuesMe.com was designed for companies who want their employees to know they are valued
Your program domain name could be… www.ABCCO.ValuesMe.com
The name itself drives home the message that you value your employees
This industry-leading technology allows you to administer and communicate a comprehensive Employee Rewards & Recognition program in a very cost-effective, secure web-based environment
Service awards, sales incentives, recognition awards, unique/custom award programs
The ValuesMe.com platform is loaded with great features to help you implement and maintain a successful program, some key features include…
Multi-Program Management
Now you can easily administer multiple programs on a single platform and allow your employees to accumulate all of their points, from all of the various programs, in one online account.This makes the program administration much easier and less time-consuming while giving your employees the tremendous benefit of greater earning potential.
Comprehensive Communications Tools:
Now you can communicate with every employee with the touch of a button, through our comprehensive e-marketing tools, message boards, the Integrated Document Library and customizable site content including banner ads
This makes on-going program communication simple and FREE.
Industry-First Award Catalog:
Now you can offer your employees the true freedom of choice through our Industry-First Award Catalog offering literally millions of great award options all at Real-Time Pricing. This gives you a true value-offering for your program that will engage and motivate your employees and be far more cost-effective than the traditional merchandise platforms offered today.You can also ship all of the awards to the corporate office or a manager, to present the awards to the recipient, in front of his/her peers – further building employee loyalty and engagement at all levels.
Comprehensive Reporting Tools:
Now you have complete control and management of your program budgets and activity right at your fingertips, including tax reporting so you know exactly who got what at the end of the year. This gives you the peace of mind that you’re on budget, that your employees are motivated and that you won’t be digging for a lot of extra information when it comes to tax season.
Your employees or CUSTOMERS will feel valued and be highly motivated by the opportunity to shop online with their points, for literally millions of great award options like…
Merchandise Store:
Millions of rewards in categories like Electronics, Music (CD’s, MP3 Downloads, MP3 players, etc.), Apparel, Sporting Goods, Books, Movies, Jewelry, Home & Garden, Computers, Video Games and many others
Build-Your-Own Travel Store
Book airline flights, cruises and travel packages
Redeem points for tickets – not miles
No blackout dates or restrictions like the airline mile programs.
Event Tickets Store:
Sporting Event Tickets, Concert/Theatre Tickets, and much more
Experiential Activities Store
Millions of unique experiences and activities from shopping trips and tours to theme parks and adventures in all parts of the world
This industry-leading technology brings unprecedented value to any rewards program.
Special Features of the Primary Award Catalog
Millions of great reward options all featured at real-time prices and real-time availability.When the price of an item drops at retail, it also drops in the rewards catalog when new items become available at retail, they also become available in the rewards catalog.
Rapid Fulfillment capabilities:
Most awards arrive to the participant within 2-5 business days providing instant gratification for their efforts. Optional ability to allow program participants to use their own personal credit card at time of checkout to buy additional points and redeem for items worth more points than they have accumulated.
Redeem points for millions of different experiences from spa treatments to shopping trips, sightseeing tours to parks and attractions in places all around the world.
Would you like to lock in your customers with a merchandise based program so robust that they can't afford to leave? Well here is one that will do just that.
In Today’s competitive and stress-filled workplace, employees want to know that their employer values their contribution… ValuesMe.com was designed for companies who want their employees to know they are valued
Your program domain name could be… www.ABCCO.ValuesMe.com
The name itself drives home the message that you value your employees
This industry-leading technology allows you to administer and communicate a comprehensive Employee Rewards & Recognition program in a very cost-effective, secure web-based environment
Service awards, sales incentives, recognition awards, unique/custom award programs
The ValuesMe.com platform is loaded with great features to help you implement and maintain a successful program, some key features include…
Multi-Program Management
Now you can easily administer multiple programs on a single platform and allow your employees to accumulate all of their points, from all of the various programs, in one online account.This makes the program administration much easier and less time-consuming while giving your employees the tremendous benefit of greater earning potential.
Comprehensive Communications Tools:
Now you can communicate with every employee with the touch of a button, through our comprehensive e-marketing tools, message boards, the Integrated Document Library and customizable site content including banner ads
This makes on-going program communication simple and FREE.
Industry-First Award Catalog:
Now you can offer your employees the true freedom of choice through our Industry-First Award Catalog offering literally millions of great award options all at Real-Time Pricing. This gives you a true value-offering for your program that will engage and motivate your employees and be far more cost-effective than the traditional merchandise platforms offered today.You can also ship all of the awards to the corporate office or a manager, to present the awards to the recipient, in front of his/her peers – further building employee loyalty and engagement at all levels.
Comprehensive Reporting Tools:
Now you have complete control and management of your program budgets and activity right at your fingertips, including tax reporting so you know exactly who got what at the end of the year. This gives you the peace of mind that you’re on budget, that your employees are motivated and that you won’t be digging for a lot of extra information when it comes to tax season.
Your employees or CUSTOMERS will feel valued and be highly motivated by the opportunity to shop online with their points, for literally millions of great award options like…
Merchandise Store:
Millions of rewards in categories like Electronics, Music (CD’s, MP3 Downloads, MP3 players, etc.), Apparel, Sporting Goods, Books, Movies, Jewelry, Home & Garden, Computers, Video Games and many others
Build-Your-Own Travel Store
Book airline flights, cruises and travel packages
Redeem points for tickets – not miles
No blackout dates or restrictions like the airline mile programs.
Event Tickets Store:
Sporting Event Tickets, Concert/Theatre Tickets, and much more
Experiential Activities Store
Millions of unique experiences and activities from shopping trips and tours to theme parks and adventures in all parts of the world
This industry-leading technology brings unprecedented value to any rewards program.
Special Features of the Primary Award Catalog
Millions of great reward options all featured at real-time prices and real-time availability.When the price of an item drops at retail, it also drops in the rewards catalog when new items become available at retail, they also become available in the rewards catalog.
Rapid Fulfillment capabilities:
Most awards arrive to the participant within 2-5 business days providing instant gratification for their efforts. Optional ability to allow program participants to use their own personal credit card at time of checkout to buy additional points and redeem for items worth more points than they have accumulated.
Redeem points for millions of different experiences from spa treatments to shopping trips, sightseeing tours to parks and attractions in places all around the world.
Tuesday, July 27, 2010
Be in your customers office for pennies a day.
Traditional Advertising Media has its place in your advertising budget. Whether it is radio, television or internet these media reach your clients in different ways, at different times and can be effective. This is also good for an overall brand awareness campaign to get the word out that your company is in existence etc.
I want to talk you about a way to take a small portion of your adverstising budget and allocating it to a different media.
What if the media I wanted to talk you about was used by 98% of all US homes, and 100% of all US Businesses?
What if I told you that this advertising medium STANDS ALONE? Your message will not be competing with others.
What if I told you this medium got you exposure everyday and multiple times per day by your customers?
What if depending on your industry you can get some of your program paid for with co-op dollars by your manufacturing partners?
Let us say you could get your brand in your customer and prospects hands where they would see it and use it everyday for 12 months and it only cost you a penny a day, would you be interested?
Where else can you get your brand in somebody's home or office used for 12 months for a penny a day. Well the answer is....
A CALENDAR! Yes, people use IPODs, Blackberrys, Outlook at Google but we still all of us have calendars on our desk, in our homes etc for quick planning and it is still the most cost effective medium available to you as a business. Why? A calendar is used everyday looked at many times during the course of the day seeing your brand and NOT YOUR COMPETITORS BRAND. In some cases you can get your manufacturing partners to help you with co-op dollars to help pay fo your calendars.
Well we are running an early bird special on all calendars. Order by August 31st and I will pay the shipping cost
So click on the link at : http://www.proprintersonline.com/item_choose.cfm?&CatalogGUID=855f0dca-7e9c-466b-8c63-4fbf64f100a8 and you will be able to see many of our calendar products there.
Thank you again for reading our blog.
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