Merchandise that MOTIVATES!

Are you looking to create an incentive for your internal sales people, tellers, or other employees to reach higher than their specified goals and take your business to the next level?

Would you like to lock in your customers with a merchandise based program so robust that they can't afford to leave? Well here is one that will do just that.




In Today’s competitive and stress-filled workplace, employees want to know that their employer values their contribution… ValuesMe.com was designed for companies who want their employees to know they are valued
Your program domain name could be… www.ABCCO.ValuesMe.com
The name itself drives home the message that you value your employees
This industry-leading technology allows you to administer and communicate a comprehensive Employee Rewards & Recognition program in a very cost-effective, secure web-based environment
Service awards, sales incentives, recognition awards, unique/custom award programs

The ValuesMe.com platform is loaded with great features to help you implement and maintain a successful program, some key features include…
Multi-Program Management
Now you can easily administer multiple programs on a single platform and allow your employees to accumulate all of their points, from all of the various programs, in one online account.This makes the program administration much easier and less time-consuming while giving your employees the tremendous benefit of greater earning potential.
Comprehensive Communications Tools:

Now you can communicate with every employee with the touch of a button, through our comprehensive e-marketing tools, message boards, the Integrated Document Library and customizable site content including banner ads
This makes on-going program communication simple and FREE.
Industry-First Award Catalog:

Now you can offer your employees the true freedom of choice through our Industry-First Award Catalog offering literally millions of great award options all at Real-Time Pricing. This gives you a true value-offering for your program that will engage and motivate your employees and be far more cost-effective than the traditional merchandise platforms offered today.You can also ship all of the awards to the corporate office or a manager, to present the awards to the recipient, in front of his/her peers – further building employee loyalty and engagement at all levels.

Comprehensive Reporting Tools:

Now you have complete control and management of your program budgets and activity right at your fingertips, including tax reporting so you know exactly who got what at the end of the year. This gives you the peace of mind that you’re on budget, that your employees are motivated and that you won’t be digging for a lot of extra information when it comes to tax season.

Your employees or CUSTOMERS will feel valued and be highly motivated by the opportunity to shop online with their points, for literally millions of great award options like…
Merchandise Store:

Millions of rewards in categories like Electronics, Music (CD’s, MP3 Downloads, MP3 players, etc.), Apparel, Sporting Goods, Books, Movies, Jewelry, Home & Garden, Computers, Video Games and many others
Build-Your-Own Travel Store
Book airline flights, cruises and travel packages
Redeem points for tickets – not miles
No blackout dates or restrictions like the airline mile programs.

Event Tickets Store:

Sporting Event Tickets, Concert/Theatre Tickets, and much more
Experiential Activities Store
Millions of unique experiences and activities from shopping trips and tours to theme parks and adventures in all parts of the world
This industry-leading technology brings unprecedented value to any rewards program.



Special Features of the Primary Award Catalog
Millions of great reward options all featured at real-time prices and real-time availability.When the price of an item drops at retail, it also drops in the rewards catalog when new items become available at retail, they also become available in the rewards catalog.

Rapid Fulfillment capabilities:
Most awards arrive to the participant within 2-5 business days providing instant gratification for their efforts. Optional ability to allow program participants to use their own personal credit card at time of checkout to buy additional points and redeem for items worth more points than they have accumulated.



Redeem points for millions of different experiences from spa treatments to shopping trips, sightseeing tours to parks and attractions in places all around the world.

Be in your customers office for pennies a day.

Traditional Advertising Media has its place in your advertising budget. Whether it is radio, television or internet these media reach your clients in different ways, at different times and can be effective. This is also good for an overall brand awareness campaign to get the word out that your company is in existence etc.

I want to talk you about a way to take a small portion of your adverstising budget and allocating it to a different media.

What if the media I wanted to talk you about was used by 98% of all US homes, and 100% of all US Businesses?

What if I told you that this advertising medium STANDS ALONE? Your message will not be competing with others.

What if I told you this medium got you exposure everyday and multiple times per day by your customers?

What if depending on your industry you can get some of your program paid for with co-op dollars by your manufacturing partners?

Let us say you could get your brand in your customer and prospects hands where they would see it and use it everyday for 12 months and it only cost you a penny a day, would you be interested?

Where else can you get your brand in somebody's home or office used for 12 months for a penny a day. Well the answer is....

A CALENDAR! Yes, people use IPODs, Blackberrys, Outlook at Google but we still all of us have calendars on our desk, in our homes etc for quick planning and it is still the most cost effective medium available to you as a business. Why? A calendar is used everyday looked at many times during the course of the day seeing your brand and NOT YOUR COMPETITORS BRAND. In some cases you can get your manufacturing partners to help you with co-op dollars to help pay fo your calendars.

Well we are running an early bird special on all calendars. Order by August 31st and I will pay the shipping cost

So click on the link at : http://www.proprintersonline.com/item_choose.cfm?&CatalogGUID=855f0dca-7e9c-466b-8c63-4fbf64f100a8 and you will be able to see many of our calendar products there.

Thank you again for reading our blog.

New Rewards Program

So now we are offering rewards cash that can be used for the following which meet the customers wants in life. These programs can be used to initiate a trial offer for your company.

Apply for a new loan and receive $25 in music cash, or electronics cash, and these can be used at most big box theatres, retailers etc so your clients will be completely satisfied with your program. These rewards can be in some fashion fully customized with your feel and logo on them keeping your brand in their wallets or purses.

These programs have a breakage model to keep the cost down. Similar to buy a cell phone and it is "x" dollars after $50 rebate. Well the cell phone companies know that a good percentage won't rebate it and that is called breakage. So perhaps a $11.00 movie ticket program costs you ONLY $2 per say, but you are offering a nice reward.

We also have programs that address your clients needs such as grocery cash, gas cash, home heating cash, utility cash etc, so you know that your reward will be put to good you by your clients.

These rewards come in different payment methods depending on the application. They can be in the form of a check, which can be used to buy groceries, pay a utlility bill, cell phone bill etc.

Here is an example of a check rewards program:



They can come in the form of a plastic card, with Visa, MasterCard or Discover Logo on it which can be used at gas stations, restraunts, online purchases for items such as book, or dvd cash.

Here are what some of the plastic card rewards programs look like:



Then we have electronic delivery of rewards that can be used for online purchases similar to a gift card for Itunes for movies, music etc. This would allow you to take a simple code either printed on your receipt, a seriel number on a product, freshness code, and once the customer has that they can go to our website register the codes, and receive an immediate reward, which can be used to purchase online from online vendors.

All of these programs are once again a part of our overall product offering to help you grow your business in your marketplace.

So the next time you are looking for that creative offer to get your customers to try your product or service look no further than ProPrinters.

This idea might not be for you, but we might have the next great idea in our tool box that together will help you grow your business.

For more information or a demonstation or more case studies on how others in your industry have used this program please feel free to give me a call at 609 844 0088.

If you signup for a qualified demonstration of our cash rewards program we will bring you a free gift, an IPOD just for listening to our presentation.

Thank you,

Derek



As always thank you for reading our blog and your continued interest in what we have to offer you.

Using Text Promotions to Grow Your Business!

Are you embracing "texting" as a medium to help engage customers to your brand retail location or simply to interact with your clients? Over 90% off all text messages are read, so why not embrace this technology to grow your business.

The video shows you how you can use this in its simplist form

Well there are two ways to do this.

1. Inbound text, where you say text the word "pool" to a short code and receive a coupon on your phone for a free pool cleaning or 10% off your next order of cleaning supplies when you bring the coupon into the retail store.

2. The second would be when you send an outbound text to your group stating. The next 100 clients who receive this text message and bring it into our retail locations gets 10% off.

You can send out coupons, specials or other promotions via text.

If you do media advertising you can use different codes on different media. Use text "pool" on all radio spots, text "swim" on newspaper, and text "clean" on billboards, and then you can see which of the media is giving you the greatest ROI.

So in your overall promotion program consider texting and how it can work for you. If you have any more questions, please feel free to give us a call.

As always you can visit our website if you are looking for high quality premiums as another way to deliver your message.

Using a beach ball for Direct mail

Here I demonstrate how a simple everyday promotional product can be used to make an impactful direct mail piece. If you can explain to me how you can for the cost of beach ball printed with your logo on it that you can get at www.proprintersonline.com plus $1.60 postage you can get a great reaction, I would be willing to listen.

If not try it. Is your competition sending beach balls? NO they are sending brochures, how boring is that. It is a snooze fest that is how boring.

Let your personality show up.

ProPrinters- A different kind of agency

Advertising agencies are a very valuable resource to many of my clients. They help come up with branding concepts, do media buys for television, radio, and handle trade and consumer magazine print ads, all of which we choose not to pursue. For those of you who use advertising agencies in this respect I applaud you and suggest that you keep the course.

Where there is a divide, when it comes to print collateral, promotions, contests, sweepstakes, and direct mail ProPrinters can do many of these items at a fraction of the cost of your advertising agency.

First, printing is not something that an agency does so it becomes outsourced to a broker in many cases who will get the work done for the agency on behalf of the client. If this is the case our company who does this just as an agency does the end client, you perhaps will get caught up in the double markup game, costing you valuable dollars.

We have access to many more printing companies than agencies do, companies who specifically work on one type of printing, whether it is variable print, 4 color process, digital print. We don't try to fit a round peg in a square hole. We match your print projects with the proper print production facility to get you the best product and save you valuable dollars.

Consumer promotions- our company has exclusive agreements with some of the largest companies who provide consumer promotions. They have given us license to sell these products in specific geographys and specific accounts. So we have access to programs that will truly help our clients, you grow your business.

In some of these cases, end user clients have suggested that we work with their agencies on "consumer promotions" which will once again lead to the double margin affect costing you the client valuable resource dollars.

Turnkey Solution-we have access to the entire project from concept to completion. This includes the theme, graphic design, copywriting, prize insurance and rules writing and review by some of the finest promotions attorneys there are to make sure your promotion goes off without a hitch. We handle all prize procurement and prize fulfillment.

Once the promotion is in the works that leaves you to focus on other tasks at hand.

Lastly, we don't charge any fees for work that we don't do. Many agencies of record charge retainer or agency fees for you to have them work for you, even if their ideas are not some that are adopted. We do not. We will work with you to come up with concepts and ideas to help you, without any up front or monthly fees. We feel like if you like our idea then we become partners on that project, and if goes well, then we become partners on another project and grow our relationship together, with no contractual agreement. Our agreement is we do good work, and we stay partners.

So as some of you who do have "agencies of record" are looking at what work you send to them I ask that you consider your options, and consider ProPrinters.

In addition we have over 500,000 high quality branded products for your next promotion giveaway, company picnic. Items to fit all budgets.

Visit our website at http://www.proprintersonline.com/, register and you will receive a free gift for registering, while supplies last.

Personalized URLS (PURLS) not the same old email marketing

The average person gets 300 emails a week. 300!

You are likely on both ends of that spectrum, having sent someone one of those 300 or a recipient of one of those 300. Ask yourself the following questions:

1. How many did you read?

2. How many of the mass emails that your company sends out gets read?

Now lets take a walk to your snail mail box for a moment. You gather the mail and sort it out. You open the familiar pieces the mortgage the electric bill, all of the familiar faces.

Which leads to why we don't read more than half of our emails and in turn more than half of the stuff our company sends out doesn't GET READ. It is because most direct mail and email that is sent to us is MASS produced, and shows no personalized or personal relevancy to the recipient. The days of boxholder, occupant direct mail and email are long gone. People want to work with companies that connect with them, relate to them and make them feel like "Wow, this email was written for me!", and looking like one email or direct mail piece at a time, not just some PDF or generic put together email.

As you can see from the above example of an email with a PURL the creative way that you can drive the personalized message home and help the recipient take ownership of the email and your product or service therefore increasing response.

Personalization is Good!

"John, at Avis we try harder for xyz corporation"

Relevance is much better.

John is in charge of the preferred rental car company choices for a manufacturing company:

John, manfacturing companies like xyz spend an average

of 1.3 million dollars a year on rental car companies.

In less than 3 minutes when you visit your personal website you

will learn the 5 ways Avis's new program for manufacturing companies can

cut xyz's rental car costs by 20% annually.

When you add relevant text with relevant photos such as Mr. &Mrs. Prettyman's boat, you engage the customer because everyone likes to see their name in lights their name in print, and they will respond much more than emails to dear occupant with a stagnant link, or PDF attachment.

You could take any information you have about your clients in your database and feed it back to them in a PURL.

If you are a credit card company and want to send a PURL, Dear Mr. Smith you have earned 5000 reward points this month this is what you could buy with those points.

If you are a manufacturer, you could send an email out to your dealer network, letting them know that perhaps some of their customers who purchased product and registered it, have models that are near warranty expiration.

If you are a bank, and you have age demographics, you could send out PURLS, based upon age, and target product that meet their needs. Those with banking balances over "X" get message "A" and those with banking balances below "x" get a different PURL.

I hope this gives you some good ideas on how PURLS can help you drive results.

Stay tuned for the next BRAINSTORMER!