Texting, do you use it to promote to clients?

Texting is here to stay, how does your business use it?


Here are some interesting statistics according to Pew Research:








So the question is how is your company using this information to engage clients? If you are a B2C company it is a pretty straight forward application. You can use a #texttowin application to get clients to come into your place of business. Let us say you are a bank, #ESSABank as an example, and you wanted to drive traffic into the branch you could run a text promotion to drive NON CUSTOMERS, as well as current customers into a branch as a promotion.

If you are a staffing company, and you had applicants come in, and you wanted to immediately let them  know a new opportunity came up that they should come in an discuss, use #text to reach out to them. If you have a need for daily workers you could send out a text to a group, and say we need 50 people for a week at this factory, and they could respond with availability. You can advise them where to go etc.

Other B2B client applications, are to let clients know you are  hosting a trade show event, launching a new product, and put a link in the text. The text itself is a link to some other information to keep them informed.

People have their mobile phones with them all the time, and use them constantly so use that to your advantage.


http://www.pewinternet.org/2015/04/01/u-s-smartphone-use-in-2015/pi_2015-04-01_smartphones_05/


Click on the above link to see the entire pew research in detail.

Keep on texting, just while not driving!