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Monday, October 21, 2013
Get your B2B mail read, so when your sales people call they will know who is calling!
“I don’t know who you are. I don’t know your company. I don’t know your company’s products. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s reputation.
Now – what was it you wanted to sell me?”
How can you gain more face time with “C level” executives who are not existing clients?
Our new account acquisition program achieves anywhere from a 20% to 40% appointment rate success.
We specialize in helping salespeople win new accounts.
Our team has over 200 years of experience in this specialty.
We also see increase proposal rate and increase win rates.
Attached are a couple example of the result we have produced for our clients
Many of our clients do not have budges for this activity. But they have Advertising budget that can be switch to this better investment.
That is why we suggest to Invest where your dollars can produce big impact! With less sales people on the street, dimensional direct mail can help fill in the gaps. It’s a proven fact that 3-D mailings break through the clutter and generate higher response rates—up to 20-40%. If well-designed, a dimensional direct mail program can be a cost-effective, measurable way to maintain contact and/or prospect for new business during challenging economic times—a proven way to get mail opened, read and remembered, paving the way for personal follow-up!
Case Study:
A local bank wanted to secure appointments with local business for commercial accounts and lending opportunities. A dimensional piece was designed with a custom printed box, a custom printed sand pail and a 1lb bag of local salt water taffy with a personalized postcard. The piece was then sent to 250 identified prospects. Over 100 appointments were secured based upon this mailing
Objective
Educate 500 key decision makers the value of applying a NEW 3M Product versus competitive brands product
Strategy
DDM Campaign with an investment of $150 per contact
Results
This was the second in a series of three programs and was repeated for three years based on sales growth, sales rep feedback and new accounts won.
Objective
Gain 1-2 New Retail Accounts valued at $500,000 to several million per win
Strategy
DDM Campaign to multiple Contacts with each Retailer and investment of $200 per contact
Results
5 New Accounts were Won
If you would like a free consultation on how this can work for your business, just shoot us an email @ proprintersonline@verizon.net or give us a ring at 609 807 8856
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