Driving physical traffic, it's gotta be big or creative to work

We all get solicitations in the mail from retailers with their advertisements and their sales telling us to come on in. We even get car companies say come on in for a test drive and we will give you something, usually the equivalent of some day old sushi in most cases.

To get your customers off of their couch and into the car or on to the subway to come down to your place of business, especially in the winter time, it has to be big, fun, or creative and in most cases a combination of those.

What are your customers looking for? They are looking for a chance to win a great prize, a trip, a car, free gasoline for a year, (especially at $3 a gallon).

They like excitement or games of chance, they like intrigue. Besides you want them to have intrigue or not knowing if they have won, or what they have won.

Recently I received a scratch off from a furniture company, and the scratch off idea is okay, but once I scratched it off, I knew what I had won. If I didn't like my prize I would not go in and see them. Now, had they done it a little like this they might have had me.

Scratch off here, and bring in your card, and if your lucky number matches, we will pay for your gas for a year! Now you have my attention right? Now you have me motivated. Well I do go down there and I didn't win, but my lucky number does qualify me for 20% off on my furniture. See the difference.

With a great prize, and a fun promotion you can get them to your place of business and then get a chance to try to sell them.



Situation
Black & Decker knows the value of strong database marketing. The company's long-term strategy was to develop a stronger database of user email information to enable it to promote their broad range of products via email marketing.

Approach
The approach utilized an Instant Win WebDecoder® promotion. 600,000 were mailed to established Black & Decker product owners and 50,000 were tipped in with new product purchases. Respondents to the mailing were sent to the company website, where they registered and provided demographic data.

Result
The response rate of the program actually overwhelmed the servers at Black & Decker, resulting in thousands of game pieces actually being mailed directly to B&D.

This type of program can work for you too, on ANY scale that you want it too, and we will turnkey the entire project.

So whether you have a retail location, wholesale location or you want the end user to meet with your salesperson, we can show you how using exciting promotions like this will work for you.

Thank you for reading.

Derek