Referrals a golden way to increase revenue!

People always ask what is a referral worth, do you?  I have for sure!

According to the Wharton School of Business (pretty smart guys right?) a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact a referral customer has a 16% higher lifetime value than a non referred customer.

Harvard Business Review Customer lifetime value calculator will show you what one of your clients is worth over their lifetime.

Why are referrals important:

1. You are able to get right to the decision maker.
2. Your spend no new marketing dollars to acquire that customer.
3. Your sales cycle is much shorter-leads generated through referrals convert roughly 29.8756% better than leads generated through other marketing channels.
4. The sales cycle will be shorter because they will have come to you through a trusted source.

Do you ask for referrals? That seems like where most people (YOURS TRULY INCLUDED) fall short.

How can get you get new referrals? Assuming you are worthy of them right.

1.Tell your customer you and your business is build on referrals and how important it is. Ask them if they know anybody who might be looking for similar type service that they received.
2. Send out referral postcards note cards, asking your client for them.
3. Send out an email link to your clients with a landing page where they can enter potential referrals online.
4. Offer a referral incentive to your client. This can come in many forms, not cash but some other value added service or some swag that you have, just some small token of your appreciation.


I admit I am guilty of not acting enough on these myself but know that when when receive that referral from somebody we have served, know the direct benefits and should make this a bigger priority in my company.

I hope this helps you and your company finish 2016 on a high note and gets 2017 off to a great start.

Derek Miller
ProPrinters Inc
609 807 8856

Texting Drives Clients

Texting Drives Retail clients to your place of business, are you not taking advantage of it? Why not? Retail can mean a plumbing supply that deals with contractors, not just a retail store. Retail can be retail banking to drive new clients



#texting #texttowin #b2cmarketing #proprinters

Event marketing-Customer Appreciation

Everyone loves events, get togethers or reasons to celebrate don't they? ESPECIALLY YOUR CLIENTS!

Putting together events, whether it is a trade show, open house, client meet and greet or customer appreciation is a great way to bond with your clients in a social setting or say thanks we appreciate your business.

There are many moving parts to these events that need to be considered, and by missing one or two of them, your event could be bad.

1. What is the purpose of the event?
2. Are you inviting just clients or prospects or a mix of both
3. Do you want your current clients talking, together do they all get the same pricing.
4. Where are you going to hold the event? Catered, no catered? Do you need permits?
5. Inside, or outside
6. Is it a day long or a few hours.
7. Entertainment?
8. Food?

We have executed customer appreciation events for Kearny Bank which were in branch, and more of a way for the bank to say thanks for being a client. 

The customers would come into the bank and pick out some promotional items.

There name would be entered into a drawing to win a grand prize a trip and some other great prizes as well.

Here you can see we have the give aways for our "Mardi Gras" theme and our in branch poster for our "Tony Awards" theme.

These events are something the bank's client look forward to every year, and we look forward to coming up with new ideas.

If you want to put on a customer event or have questions, we are here to help, even if to make sure you have all of your bases covered.

Good luck and wishing you continued success in your respective businesses.


Derek Miller
ProPrinters
609 807 8856

Holidays around the corner are you thanking your clients, they made you who you are!

It is almost that time of year, where many companies sit back and reflect on what a great year they had in terms of sales, profits, ROI etc.

Well they didn't get there without the revenue generated from their best customers, and neither did you.  So I ask you, do you show your gratitude to your best clients (not all clients are treated equal)?

By showing our clients with a small token of appreciation, we are demonstrating humility and gratitude, we let them know we don't take them for granted.

#foodgifts are always well received by clients and the packaging on these items are tremendous with a great branding opportunity for you.

Holiday Gift Sets are another way to give a gift with some creative packaging to help promote and grow your brand and say thanks to your clients.

These ideas do not have to break the bank to help get your message across that you are thankful.

#proprinters #b2bgiftgiving #holidaygifts

Football is almost here capitalize on it

Are you ready for some football? Drive Traffic, Increase Sales & Gain Exposure with Exciting Football Promotions!

HOT NEW PROMOTION

Fantastic opportunity to sponsor your local High School and Colleges -

SCORE ZERO, PAY ZERO

Score SALES by adding this football promotion to your next sales event! 

TAKE IT TO THE HOUSE

If your home team returns their opening kick-off of either half for a touch-down, a lucky fan WINS BIG!

SCORE PREDICTION

If a lucky fan predicts the exact half-time and final score of the designated game, they win!

TOSS IT IN TO WIN

Our most popular football contest! Select one lucky fan to come down to the field and try to win a new car. If they can throw a Nerf Football through the open window or sunroof, they win the car! Ask about our Target Toss Contest.

BOOT FOR THE LOOT

If a lucky fan can kick a football into the bed of a pickup truck or vehicle trunk and it stays in, they drive home a grand prize winner! Ask about our Field Goal Kick Contest.

Creative Services & Contest Ideas

ProPrinters Inc's creative services meet all the needs of our clients. The majority of your creative services will be handled by the our team and , our in-house sign and graphics production facility.With over sixteen (16) years of experience in customizing and producing POS Signage, we can guarantee everything you receive will exceed your expectations

Anything that is not done onsite will be outsourced to only the finest printers, production experts, and web designers to ensure high quality and satisfaction for every aspect of your program.

• Program Concept and Development
• Prize Recommendations
• Website Design, Development, & Hosting
• Online Scratch Card Design, Development, & Creation
• Point of Purchase Materials – i.e. Banners, Posters, Register to Win Signs
• Online Banner Ads
• Business Reply Cards (BRC)
• Window Clings
• Mirror Danglers
• Entry Boxes

Sweepstakes Promotion Ideas:

• Text Messaging Promotions
• On and In-Pack Programs (including secure seeding)
• Event-Oriented Promotions
• Sales/Test Drive Incentive Programs
• Skill and Odds Based Promotions

Whether you know exactly what you are looking for or would like us to develop some ideas for you, ProPrinters can help.

In addition we will make sure you are covered on all legal requirements to keep you out of hot water and compliant.

Just ask us

Derek Miller

ProPrinters 

1877 614 7746

B2B drip marketing

Normally we think of a leaky faucet as that annoying sound, drip, drip, drip, and in my house my wife saying when are you going to get that dripping faucet fixed? I would love to reply but honey that constant drip is a reminder of the metaphor for drip marketing, but I don't.

If you are in marketing you know how crowded your space is and how much bandwidth your customer has, especially in the consumer space. You know how much cash you can churn getting and keeping your customers attention, just think of Jan and Toyota, or Lilly at ATT, and wow the Verizon and can you hear me now guy going a competitor, holy smokes!

In B2B marketing, it works, if you do it in the right way in a pleasant and persistent manner. Not always of course.  Somebody said pleasant persistence knocks down resistance.  How do I mean? Let me give you a real live personal story

I have a new client who reached out to me, a new person at a "drip client" wanting me to work on a very sizeable job.  This person got my name from one of my "drip-ees". The first drip-ee we will call Jane Doe, I have never met personally and have only spoke to once on a conference call about 15 months prior to her associate Jane Smith reaching out to me.  I started this journey with ABC company almost 2 years ago when I first reached out to Jack Miller, Jane Doe's boss and he scheduled our conference call. Call went well, but NOT ONCE since then could I ever get a call back email or anything from Jane Doe. It was like I wasn't being hear or completely ignored. Sound familar? I would call in frequently, and pleasantly and email. NADA!

What did I do differently, I dripped through dimensional mail. Once a quarter for almost two years Jane Doe would get a dimensional mail piece from me, as well as her boss Jack Miller only because that is where this story started.  I would come up with a new self promotion idea and off it went to Jane. I would send a card too in the mail monthly (some of you have received the same card), just trying to keep them thinking of me.  15 months later WHAMO!

Was it worth it, you betcha! When this first project is complete and to their 100% satisfaction, it begins a relationship that both parties benefit from, and 15 months ago neither party thought would happen.

What else does drip marketing do for you?

It tells the buyer you are not a fly by night person or company. The 15 months showed Jane, that this guy is for real he is here in the long haul, a good sign.

It shows creativity, different mailers, different ideas, showing them you can help your client.

It showed persistence, you clients want to know you will work for them, and this does that.

So even though the leaky dripping faucet in my house should get fixed, never will I stop dripping


Derek Miller
ProPrinters Inc
609 807 8856

Summer time, get busy

Summer has not officially arrived yet, but soon. Some of you love the summer, it brings warmth, beaches, gardening and vacation. Not only physical vacation with your loved ones, but in some cases a mental vacation.

Don't let that mental vacation let your thinking and your drive to grow your company fade on you during the summer and the dog days of August.  Keep the pedal to the metal now and put those ideas to work to grow your customer base if you are in sales. If you are in marketing put together and implement some new ideas for inbound and outbound marketing to support your sales team and grow leads, nurture your existing clients.

Some of your competitors are not letting up, and if you do they will win that next customer ahead of you because the summer got to you.

While some activities such as trade shows certainly slow down during the summer months, other marketing and sales activities should not.

Here we are looking for new ways to help YOU to promote your business. Some of you may hear from us more during the summer months as we will push onward and upward to help you.

As many of you know, the work you do now may not translate into hard dollars for 6 months to a year from now, so when you have a great new client base next year or revenue spike, remember it is because you put some new ideas to work now, in the summer of 2016.

Good luck

Derek Miller

Increasing sales through creative promotions