Incentive Programs - Engagement - Incentives Boost Sales Performance - Incentive Magazine

Incentive Programs - Engagement - Incentives Boost Sales Performance - Incentive Magazine

Using texting and your website to get data capture

People are using their phones and the web more than ever to communicate, and to communicate with YOUR company and YOUR BRANDS. How are you using promotions using cell phones, or your website to engage your potential clients? Well we have some things to help. 1. Website promotions- what happens to your visitors when they visit? What do you want them to do, if they don't act and become customers right away? Do you want them to sign up for a newsletter, coupons, register for more information?

So this technology will help you to capture that valuable data from your website visitors, by providing a chance to win, a chance to play this interactive game etc. Does it work, of course it works. Games, sweepstakes, engage your customers and they will share their information for a chance to win. The key is they have to provide accurate data, because if they don't and they win, they lose their prize. So important.

Now this program captures generation "text" and their on the go lifestyle. They always have their phone they are always texting don't care about too many texts. So by texting for a chance to win, you can text them back with the new mobile database you are creating offers, coupons, new products etc. Companies like Kawasaki used this to effectively drive traffic into its dealers. You can use it to drive traffic to a bank branch, a showroom a trade show booth. So don't let technology scare you give us a call and let us show you how, we can help.

Don't take the summer off, market to your "A" level customers harder now, when others don't

How can you gain more face time with “C level” executives who are not existing clients? Our new account acquisition program achieves anywhere from a 20% to 40% appointment rate success. We specialize in helping salespeople win new accounts. Our team has over 200 years of experience in this specialty. We also see increase proposal rate and increase win rates. Many of our clients do not have budgets for this activity. But they have Advertising budget that can be switch to this better investment. That is why we suggest to Invest where your dollars can produce big impact! With less sales people on the street, dimensional direct mail can help fill in the gaps. It’s a proven fact that 3-D mailings break through the clutter and generate higher response rates—up to 20-40%. If well-designed, a dimensional direct mail program can be a cost-effective, measurable way to maintain contact and/or prospect for new business during challenging economic times—a proven way to get mail opened, read and remembered, paving the way for personal follow-up! This balloon mailer is just one of our ideas to create that wow factor. Isn't it much easier for your sales people to call after they mailed this to their prospect base? Let us discuss how we can build this type of program for you to fit your budget. 50 Developers were targeted. 6 Agreed to Develop. Results - Hundreds of Million in Development Now that is ROI!

Use the senses to gain interest, and maximize effectiveness in direct mail

You want to reach out to commercial customers who don't buy from you right? You want them to meet with you, but how do you accomplish this goal? 1. You have to get them to take your phone call and give you a chance to give your "elevator speech" What is going to make them take your call, how are you going to be remembered when that person who has no clue who you are, what you do, or what your company is etc? You have a very slim chance unless you.. ENGAGE THEIR SENSES! We remember 20% of what we hear, 30% of what we see, but 50% of what we see and what we hear. 85% of all information is taken in through the eyes, and failure to stimulate the eyes makes the brain tune out. So how do we do this? Simple. DIMENSIONAL MAIL OR LUMPY MAIL When is the last time you opened a letter that was from a stranger at work. Probably not for quite some time. You open mail from somebody with whom you have a relationship OR the mail pieces was visually stimulating, or was multi dimensional. When is the last time you received a package that you DIDN'T OPEN? Also does your assistant or office personell screen mail, if they do, they probably don't screen packages and for good reason. Nobody knows the contents, so they are afraid to "screen the mail" Now inside that package you need to put something creative, that is appealing to the eye, smell, touch, taste or hearing. The more of these senses that you can engage the greater your recall recognition. So for example, we have mailed out a button similar to the Staples EZ button, but ours says "Wow, that's a great idea". So we have accomplished many things with this mailer: 1. It go to the decision maker. So screener is going to open a box. 2. It got opened, person wondering what could this be, especially when we put on the box: Looking for that next great idea? 3. When they opened it up, it was visually pleasing, there was something to touch, pick up (the button). 4. When they press it, there is some sound. So by engaging many senses, we have engaged our customers and made them smile, laugh and we will make yours too. In addition your outside sales team will have much more enthusiasm when they get to call somebody on the phone and say Hi my name is Joe Smith and I am the one who sent you the candy jar, or the great idea button. Why because they know they got it, and two chances are people liked the package. So your response rate is much greater. Here is an example: Custom jarred barbeque sauce, and now we have added another sense taste. So we package this in a custom printed box, with a teaser outside like See what's cooking inside, and you are bound to get readership, and a much better connect rate when you call. That is the key. So let us show you how this can help you to open new markets, get appointments with new clients, keep your brand in front of clients whose sales cycle is longer or whose purchase cycle is infequent but lucrative so you have to keep the brand on the forefront of their minds. As always, we are here to help. Thanks again.

Give away a chance to go to The Super Bowl !

Win Tickets for Two To 2014 Super Bowl (max value 16,000) Imagine what kind of response you would get to your next direct mail promotion, if you would offer this type or prize. Well you can for pennies on the dollar. Our turnkey promotion includes: 1. Direct mail 2. Copy & Graphics 3. Prize Insurance 4. Rules and Regulations 5. Custom signage 6. Excitement So as we get closer to the Super Bowl, think about how for pennies on the dollar you can get a much better response rate. So the next time you are looking for that idea with buzz and excitement, just give ProPrinters a call and we will put it together for you. Stay tuned for our "March Madness" ideas.

Looking for new business or commercial accounts?

If you are not looking for NEW B2B or commercial accounts HIT DELETE right away. I don't want you to unsubscribe me, but this is targeted for those of you that want to target new accounts. The average business loses about 10-20% of it's business every year. Yes, so as good a company as we are here ( tongue in cheek gang), we lose business too. Why? Well here are some good reasons. 1. Companies merge 2. Companies go out of business 3. New buyers come in. 4. New suppliers are given a shot 5. Budgets get cut 6. Yada Yada Yada So what can you do gang? You and your marketing team can roll up your sleeves and get a plan to go after new commercial business. Don't sit there and run a trade ad and how the phone rings. Go after it with your sales team. Here is how, and here is how I do the same thing personally. 1. Identify what types of clients fit your business. .Size, sales 2. Have us gather a list of all potential clients that fit that mix. 3. Scrub that list and find the good ones. 4. Market to them like hell. Relentless and don't give up. How much is an "A" type account worth to you and your business? 250K, 500K 1MM? What would you spend to target those accounts knowing that just 1 WIN, pays for all your marketing for the year? So here is what we are doing kicking off 2013

This is a new campaign we are mailing to our "qualified" clients in the first half of 2013. We then follow up to make appointments. After this they will receive a follow up mailing along with same theme. They key being relentless marketing to those "A" accounts, with creativity, something that is fun, and people will remember, because you were different. So if 2013 is your year for you and your sales team, then lets team up. Your goals are our opportunities to help you grow.

Your valuable training dollars go down the drain...

UNLESS, you have your associates, practice, practice, practice that information right away, early and often. Why you say? Clemson University research shows the average fortune 500 sales representative delivers: 15% or less of their intended message after classroom training 25% or less of their intended message after classroom training and role play So how do you deliver acheive superior performance? PRACTICE, PRACTICE, PRACTICE. Are you willing to develop a “Culture of Practice”? push through feelings of being “good enough” push through frustration with practice Push through lack of time to practice Well, we have a solution. It is a "flight simulator" for training. IT IS NOT TRAINING OR EDUCATION. You do that. Our program takes your information and with a "cloud based" solution, allows your associates to role play with immediate feedback your training. This gives them and their supervisors/sales managers the ability to listen, and monitor off line the way your associates handle specific situations, helping them to get to the level of competance you desire. Dallas region of Ecolab increased new client acquisition by 51.9% in 90 days and the L. A. region increased new customer sales ranking from 19/21 to 9/21 in 6 months. Allergan improved new product launch training and achieved 170% of launch sales goal during first six weeks. So whether you are a bank and have platform people who need to cross sell or upsell, or a telemarketing and you have to get your associates to help save customers who are cancelling their accounts, this program will work, and we would love to show you how. Just give us a call and we will show you how your sales will increase, customer retention will remain high and you will have happier more productive employees. Thanks for reading.