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Sunday, June 22, 2014

Product Launches- How do you handle them?



When it comes to product launches or marketing you have a very competent staff. People well trained and experts in their field.  Experts in your brand, copy, positioning and branding, and those things are extremely important.

We are NOT looking to outsource that department that is not our area of expertise.  But just as our expertise is not your product detail, and positioning ( we strive to learn more), we are pretty confident that your expertise is not packaging design, manufacturing and production.  You still need competent partners to help you to execute brand or product launches, whether internal to sales people or external to distributors.



Here are two great examples of product launch promotions that we executed.  The first being a simple training binder with all of training materials enclosed and it was fulfilled internally.  

Secondly we have a kitting program for a regional bank #capebank where this was mailed on behalf of their business development people to potential business in a selected geography to talk about loan products.



We turnkey the entire launch from concept design to production to fulfillment.  We want you to focus your time and energy and expertise on what you do best, and allow our team to do what we do best.

After all don't we all do better when we stick to our core competencies?