Use the senses to gain interest, and maximize effectiveness in direct mail

You want to reach out to commercial customers who don't buy from you right? You want them to meet with you, but how do you accomplish this goal? 1. You have to get them to take your phone call and give you a chance to give your "elevator speech" What is going to make them take your call, how are you going to be remembered when that person who has no clue who you are, what you do, or what your company is etc? You have a very slim chance unless you.. ENGAGE THEIR SENSES! We remember 20% of what we hear, 30% of what we see, but 50% of what we see and what we hear. 85% of all information is taken in through the eyes, and failure to stimulate the eyes makes the brain tune out. So how do we do this? Simple. DIMENSIONAL MAIL OR LUMPY MAIL When is the last time you opened a letter that was from a stranger at work. Probably not for quite some time. You open mail from somebody with whom you have a relationship OR the mail pieces was visually stimulating, or was multi dimensional. When is the last time you received a package that you DIDN'T OPEN? Also does your assistant or office personell screen mail, if they do, they probably don't screen packages and for good reason. Nobody knows the contents, so they are afraid to "screen the mail" Now inside that package you need to put something creative, that is appealing to the eye, smell, touch, taste or hearing. The more of these senses that you can engage the greater your recall recognition. So for example, we have mailed out a button similar to the Staples EZ button, but ours says "Wow, that's a great idea". So we have accomplished many things with this mailer: 1. It go to the decision maker. So screener is going to open a box. 2. It got opened, person wondering what could this be, especially when we put on the box: Looking for that next great idea? 3. When they opened it up, it was visually pleasing, there was something to touch, pick up (the button). 4. When they press it, there is some sound. So by engaging many senses, we have engaged our customers and made them smile, laugh and we will make yours too. In addition your outside sales team will have much more enthusiasm when they get to call somebody on the phone and say Hi my name is Joe Smith and I am the one who sent you the candy jar, or the great idea button. Why because they know they got it, and two chances are people liked the package. So your response rate is much greater. Here is an example: Custom jarred barbeque sauce, and now we have added another sense taste. So we package this in a custom printed box, with a teaser outside like See what's cooking inside, and you are bound to get readership, and a much better connect rate when you call. That is the key. So let us show you how this can help you to open new markets, get appointments with new clients, keep your brand in front of clients whose sales cycle is longer or whose purchase cycle is infequent but lucrative so you have to keep the brand on the forefront of their minds. As always, we are here to help. Thanks again.