Everyone has a cell phone, and companies are migrating everyone to smart phones with unlimited talk and text. People are on the go, tv ratings are down, newspaper subscriptions are down so how do you grab people's attention? Texting!
Enclosed you will find an example of a "TEXT TO WIN" promotion that was run by Kawasaki using our "mobi-decoder" platform. How it works is you text a word such as HITS8 to a short code, and then you will receive this game piece on your mobile phone. So what you say.
Well the so what is that, your customer that has this game piece on their mobile phone has to bring it into your place of business, whether it is a bank branch, retailer, shopping mall, to get their game piece decoded to see what they have won. Maybe they won a value offer, or a coupon, free merchandise. Whatever that prize is, it creates intrigue to get them into see you.
Now you are building that cost effective database of phone numbers where you can text offers. NOW DON'T GO AND TEXT EVERYDAY AND GET THEM MAD!.
But you do have some compelling offers, interest rates went up or down. A new model of "X" came in, or you are offering a free "Y" with a purchase today only.
At any time your client can opt out then they receive no more text messages.
People are relying on their smart phones for information, but unless you have their cell phone number you cannot communicate in a timely manner with them and may lose out.
Thank you for reading.
